Social Media Manager, Kao Global Salon Division New Darmstadt

Who we are:
Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves on being listed among the World´s Most Ethical Companies for 18 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.

The role:

As a Social Media Manager in the Global Salon Communication department, you are responsible for the conception and control of all global social media activities for the brands of the Kao Salon Division, which includes beloved names such as Goldwell, KMS, Varis, and Kerasilk. Together with our great PR & Communications team, you\’ll bring our social media for multiple brands to the next level. New challenges, campaigns, or content? We are open to ideas and are happy to turn them into reality.

This is a permanent, full-time role which is offered on a hybrid basis out of any of our European offices.

What you will do:

• Develop and implement global Social Media strategies for the brands of Kao Salon Division in strong collaboration with global Communications, global Brand Development, and regional Stakeholders.
• Development of international Social Media concepts for all major brand and product initiatives.
• Conception of social media content plans for global and local social media channels and creation of a monthly/annual social media calendar.
• Take over the expansion of the relevant global social media channels and development of clear KPIs.
• Support regions in the execution. Monitor international rollouts based on established communication guidelines in key markets. Monitoring the effectiveness of international brand and product related Social Media campaigns.
• Handling & Management of external agencies.
• Support the Head of Global Communication in the development of PR concepts and Press Kits in collaboration with an external PR Agency.

What you will need:

• Degree in Online Marketing/ Communication or business management with a focus on Online and Social Media or an equivalent qualification with respective work experience.
• Professional experience as a Social Media Manager in the beauty or lifestyle industry or at an agency with relevant experience in the beauty/ lifestyle business and in an international environment (3-6 years).
• Excellent knowledge and experience of various communication channels: Social Media, Online, Blogs & PR (3-6 years).
• Ability to work conceptually and strategically with extensive social media and social content management experience.
• Excellent knowledge of all Social Media platforms: Instagram, Facebook, Pinterest, YouTube, TikTok, etc.
• Experience with content creation for social media that is target-group-oriented, search engine optimized, and maximizes website traffic.
• Well versed in social media management tools.
• Great affinity for the digital world. Always up to date: regular exposure to rapidly changing social media trends as well as trends and changes of individual platforms. High affinity for the beauty and lifestyle sector.
• Ability to think, plan and execute resourcefully and entrepreneurially as well as to work in a team; organizational skills and independence are a matter of course for you, as well as the willingness to take responsibility for assigned tasks.
• Excellent English and German knowledge, written and spoken.

How we work: Having been selected among the World´s Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development, and the opportunity to enhance your skills and deliver tangible results. At Kao, your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us, please visit Kao Careers .

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Job Title: Social Media Manager, Kao Global Salon Division

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