Auf einen Blick
- Aufgaben: Leite das globale Produktmarketing für medizinische Bildgebung und entwickle überzeugende Marktstrategien.
- Unternehmen: Innovatives Unternehmen im Bereich medizinische Technologie mit globaler Reichweite.
- Vorteile: Attraktives Gehalt, flexible Arbeitszeiten und Möglichkeiten zur beruflichen Weiterentwicklung.
- Weitere Informationen: Dynamisches Team mit internationalen Perspektiven und Wachstumsmöglichkeiten.
- Warum dieser Job: Gestalte die Zukunft der Radiologie und beeinflusse wichtige Marktentscheidungen.
- Qualifikationen: Erfahrung im B2B-Marketing und nachweisliche Erfolge bei Produkteinführungen.
Das prognostizierte Gehalt liegt zwischen 62100 - 75900 € pro Jahr.
- Global Product Marketing Manager
- Job Purpose
The Global Product Marketing Manager drives upstream marketing for Agfa Radiology, translating product capabilities into compelling market narratives that resonate with clinical and commercial audiences.
This role bridges R&D and commercial teams to define positioning, messaging, and go-to-market strategy for the full DR portfolio across all tiers and regions, ensuring the portfolio's value proposition is understood, differentiated, and consistently communicated globally.
Key Responsibilities
- Define and maintain global positioning, value proposition, and messaging architecture for the full DR product portfolio.
- Develop Product Launch Plans (PLPs) in coordination with GPM, Sales, and regional Hub Leaders.
- Create and maintain sales enablement assets: product briefs, battle cards, objection-handling guides, and ROI calculators.
- Conduct ongoing competitive intelligence on key competitors and emerging OEMs.
- Own the VOC (Voice of Customer) process with Global Application: co-run KOL interviews, user research, and clinical advisory board inputs.
- Support regional Hub Leaders in customizing global messaging for Tier 1 markets.
- Maintain deep understanding of market and clinical trends, customer segmentation, competitor strategy, performance and market share, and pricing and positioning across the DR category.
- Serve as the global subject-matter expert on portfolio positioning for executive, investor, and analyst-facing communications.
- Partner with the Global Ad&Promo Leader and Global Digital Marketing Specialist to ensure product messaging is embedded consistently across campaigns, content, and digital channels.
- Track competitive win/loss trends and provide input into pricing strategy and product roadmap prioritization.
- Support M&A, partnership, and new-market entry evaluations with product and market positioning input.
- Profile, Skills & Competencies
Experience & Background
- B2B marketing experience in medical imaging.
- Demonstrated track record of full-cycle product launches in international markets.
- Experience working with clinical stakeholders and KOLs in radiology or related specialties.
- Experience in product positioning & messaging, competitive intelligence, and VOC & market research.
- Typically, 5-8+ years in product marketing or upstream marketing roles, ideally in medical imaging or another regulated capital equipment industry.
- Technical & Functional Skills
- Strong analytical capability: market sizing, competitive benchmarking, pricing analysis.
- Ability to translate complex technical specifications into clear customer value language.
- Digital radiography fundamentals.
- CRM familiarity (Microsoft Dynamics preferred).
- Language & Interpersonal Skills
- Cross-functional leadership and influence without authority.
- Executive storytelling and the ability to present complex market narratives to senior stakeholders.
- Strong written and verbal communication skills in English.
- Success Metrics / KPIs
- Adoption and consistency of global positioning and messaging across regions.
- On-time delivery and quality of Product Launch Plans (PLPs).
- Sales team utilization and effectiveness of enablement assets (battle cards, ROI calculators).
- Accuracy and timeliness of competitive intelligence delivered to sales and leadership.
- VOC program coverage and its influence on product roadmap decisions.
Global Product Marketing Manager Arbeitgeber: Agfa
AGFA in Österreich ist ein hervorragender Arbeitgeber, der innovative Lösungen im Bereich der medizinischen Bildgebung entwickelt. Mit einem flexiblen Arbeitsmodell, das Remote-Arbeit ermöglicht, und einer offenen Unternehmenskultur fördert AGFA die persönliche und berufliche Weiterentwicklung seiner Mitarbeiter. Hier haben Sie die Möglichkeit, in einem dynamischen SCRUM-Team zu arbeiten und an spannenden Projekten mit modernsten Technologien wie Angular und Java mitzuwirken.
