Senior Manager, Marketing Strategy (Bangkok-based, relocation provided)

ph3About Agoda /h3 pAt Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. /p h3About Agoda /h3 pAt Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. /p pToday, we are part of Booking Holdings (NASDAQ: BKNG), with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. /p pNo two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. /p h3The Opportunity /h3 pThe Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the PL, leading a team, and driving partnership strategy. /p pThis partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. /p pThis position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. /p pWe're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. /p pAs a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership. /p h3What Makes This Role Unique /h3 h3Scale Impact /h3 ul liOwn a full PL for a multi-million dollar partnership /li liDirect control over budget allocation and investment levels across channels /li liYour optimization decisions drive both immediate ROI and long-term partnership health /li /ul h3Strategic Complexity /h3 ul liManage multiple brands with different customer profiles /li liNavigate the intersection of B2B partnership management and B2C performance marketing /li liBalance partner relationships with data-driven optimization /li liInfluence partner marketing strategy while ensuring Agoda profitability targets /li /ul h3Channel Mastery Technical Growth /h3 h3You’ll oversee the full marketing funnel: /h3 ul liMetasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness /li liPaid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization /li liApp Marketing (Google ACi, Apple ASA) — drive app adoption in key markets /li liEmerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers /li liAdvanced SQL for booking analysis and channel performance tracking /li liA/B testing and experimentation methodology with clear measurement frameworks /li liMarketing analytics including attribution modeling and incrementality measurement /li /ul h3Cross-Cultural Collaboration /h3 ul liWeekly syncs with partner marketing team /li liJoint planning and collaborative problem-solving /li liNavigate cultural nuances in partnership management /li /ul h3Key Responsibilities /h3 ul liTeam Leadership Development /li liManage, mentor, and develop a team of 2-3 marketing specialists /li liSet team priorities and OKRs aligned to partnership goals /li liConduct performance reviews and career development conversations /li liFoster a culture of experimentation, learning, and accountability /li liStrategic Marketing Leadership PL Ownership /li liSet overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals /li liGuide team on channel strategies and ensure execution excellence /li liOwn the full marketing PL for the partnership /li liDesign experimentation roadmap to validate strategic hypotheses /li liMonitor channel health and guide team to drill into anomalies or opportunities /li liOversee dashboard/reporting development and team analytics capability /li liAnalytics Strategy Insights /li liDefine analytics roadmap and experimentation strategy for the team /li liWrite SQL queries to answer strategic business questions and guide team on complex analysisGuide team on measurement frameworks and experiment design /li liSynthesize insights into executive-ready recommendations with business impact quantification /li liBuild team capability in analytics and experimentation /li liStrategic Planning Executive Stakeholder Management /li liDevelop annual marketing roadmap and quarterly plans aligned to partnership goals /li liLead weekly syncs with partner marketing leadershipPresent quarterly business reviews to Agoda leadership (Director/VP level) /li liOwn the annual planning process and budget allocation across channels /li liPartner with Agoda's commercial and product teams on partnership optimization /li liPitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data /li liProgram Project Management /li liLead large, multi-workstream initiatives end-to-end /li liBuild detailed project plans with risk mitigation and milestone tracking /li liEstablish governance cadence and reporting mechanisms /li liEnsure disciplined execution across markets and teams /li /ul h3Requirements /h3 pWe're looking for candidates who demonstrate: /p ul liAnalytical Technical Skills /li liSQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) /li liStrong analytical thinking with ability to translate data into actionable insights /li liComfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) /li liBonus: Experience with experimentation design and statistical analysis /li li7-10+ years in marketing, growth, or analytics roles /li liMarketing Channel Knowledge /li liUnderstanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) /li liExperience optimizing marketing campaigns toward ROI/profitability targets /li liFamiliarity with attribution models and incrementality measurement /li liBackground in digital marketing, growth marketing, or marketing analytics preferred /li liLeadership Stakeholder Management /li li5+ years people management experience or demonstrated team leadership /li liAbility to influence without direct authority in a matrix organization /li liExecutive communication skills — comfortable presenting to VP/Director level stakeholders /li liRequired: Complex stakeholder management including partner relationships at senior levels /li liCultural sensitivity for cross-border collaboration /li liExecution Excellence /li liExceptional project management discipline /li liAbility to manage multiple concurrent initiatives /li liStrong attention to detail without losing strategic altitude /li liBusiness Orientation /li liUnderstands PL drivers and growth mechanics /li liMakes data-informed decisions /li liFocused on impact, not activity /li /ul h3What We Offer /h3 h3Ownership Impact /h3 ul liYou're not executing someone else's strategy — you're owning the outcomes /li liTest new ideas, run experiments, see direct impact on partnership performance /li liHigh visibility to leadership; your metrics are partnership KPIs /li /ul h3Learning Environment /h3 ul liWork with Agoda's best-in-class marketing practices /li liExperimentation culture with clear measurement and learning /li liComplex, ambiguous problems that build problem-solving skills /li /ul p#London #Paris #Berlin #Warsaw #Dublin #Zurich #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas /p p#PricingStrategy #revenue #PL #MSE #MetaSearchEngine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #PerformanceMarketing /p p#Travel #Tech /p h3Discover More About Working At Agoda /h3 ul liAgoda Careers /li liFacebook /li liLinkedIn /li liYouTube /li /ul h3Equal Opportunity Employer /h3 pAt Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. /p pWe will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. /p /p #J-18808-Ljbffr