Develop, execute, and optimize conversion rate optimization (CRO) strategies that improve digital customer journeys, increase website and landing page conversions, enhance user engagement, and maximize revenue performance. This role is responsible for analyzing user behavior, identifying conversion barriers, designing experimentation programs, and implementing data-driven improvements across websites, landing pages, e-commerce funnels, and digital products. The successful candidate will collaborate with digital marketing, performance marketing, SEO, paid media, product management, UX/UI design, web development, content, analytics, sales, and cross-functional stakeholders to improve conversion performance throughout the customer lifecycle. The role also involves conducting conversion audits, funnel analysis, A/B and multivariate testing, landing page optimization, form optimization, user journey analysis, heatmap and session recording analysis, behavioral segmentation, personalization, artificial intelligence (AI)-powered conversion analytics, Generative AI-assisted experimentation, predictive customer insights, performance dashboards, attribution analysis, and continuous improvements that increase conversion rates, reduce customer acquisition costs (CAC), improve lead quality, maximize customer lifetime value (CLV), and strengthen return on marketing investment (ROMI). Qualifications Bachelor's degree in Marketing, Digital Marketing, Business Analytics, Statistics, Psychology, Information Systems, Computer Science, Business Administration, or a related field; relevant CRO, analytics, or digital marketing certifications are highly desirable. Proven experience as a CRO Specialist, CRO Analyst, CRO Manager, Conversion Optimization Specialist, Digital Optimization Analyst, Growth Marketing Specialist, Web Optimization Manager, Experimentation Analyst, or a similar conversion-focused role. Strong understanding of conversion rate optimization (CRO), funnel optimization, user experience (UX), customer journey analysis, behavioral analytics, experimentation, landing page optimization, digital marketing, customer acquisition, and performance marketing. Extensive experience conducting A/B tests, multivariate tests, funnel analysis, usability assessments, landing page experiments, form optimization, audience segmentation, behavioral analysis, hypothesis development, experiment prioritization, and post-test performance analysis. Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Optimizely, VWO, Adobe Target, AB Tasty, Convert, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Looker Studio, Power BI, Tableau, SQL, Microsoft Excel, Google Ads, Meta Ads Manager, HubSpot, Salesforce, and customer data platforms (CDPs). Strong knowledge of statistical significance, experiment design, hypothesis testing, customer segmentation, attribution modeling, conversion funnels, heatmaps, session recordings, user research, Core Web Vitals, customer acquisition cost (CAC), customer lifetime value (CLV), return on advertising spend (ROAS), and key performance indicators (KPIs). Familiarity with artificial intelligence (AI), Generative AI, predictive analytics, AI-powered personalization, intelligent experimentation, automated audience segmentation, behavioral modeling, and emerging conversion optimization technologies is considered an advantage. Strong analytical and problem-solving skills with the ability to interpret complex behavioral data, identify conversion bottlenecks, translate insights into testable hypotheses, and prioritize optimization opportunities based on expected business impact. Excellent communication, presentation, documentation, and collaboration skills with the ability to communicate experimentation results and optimization recommendations to marketers, designers, developers, product managers, analysts, and senior stakeholders. Experience supporting SaaS platforms, e-commerce businesses, marketplaces, technology companies, financial services, retail brands, media platforms, professional services, or B2B and B2C digital businesses is highly desirable. Strong project management and organizational capabilities with the ability to maintain experimentation roadmaps, coordinate multiple tests, manage cross-functional dependencies, monitor performance metrics, and deliver optimization initiatives within established timelines. Professional certifications such as Google Analytics Certification, Optimizely Certification, VWO Certification, Adobe Target Certification, CXL CRO Certification, HubSpot Marketing Software Certification, or equivalent analytics and conversion optimization qualifications are considered an advantage. A highly analytical, customer-focused, and results-oriented CRO professional with a passion for experimentation, behavioral analytics, AI, automation, personalization, and data-driven optimization to improve digital experiences, increase conversion performance, and deliver sustainable business growth.
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