Marketing Specialist

Responsibilities:

1. Community Management: Manage and interact with the installer community (website, social media groups), enhance community engagement, and increase user loyalty.
2. Marketing Materials Creation: Coordinate internal resources to provide installers with the necessary product marketing and promotional materials, based on their needs.
3. Marketing Campaigns: Plan installer community activities, develop incentive mechanisms, and collaborate with regional marketing managers to execute joint large-scale installer campaigns.
4. Digital Marketing Analysis and Optimization: Analyze the effectiveness of various digital marketing campaigns, develop improvement measures, and enhance marketing performance and ROI.

Requirements:

1. Bachelor’s degree or higher, preferably in marketing, advertising, media, or related fields.
2. At least 1 year of experience in digital marketing or community management, with experience in managing fan or customer communities preferred.
3. Strong communication skills in both Chinese and English, with the ability to work in a multilingual environment; knowledge of European languages is a plus.
4. Good teamwork and communication skills, with experience in cross-departmental collaboration.
5. A proactive work attitude, result-oriented, able to work independently and efficiently in a fast-paced environment.

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