Digital Marketing Manager (m/w/d) in Kaiserslautern

Fruit of the Loom was born in 1851. Today, Fruit of the Loom is a global brand, providing colourful t-shirts, fleece, underwear and apparel. Staying true to our roots and close to our heritage, we pride ourselves in delivering authentic quality, value and style. In 2019, we launched our first Sustainability Report to establish a baseline and pursue ambitious environmental goals moving forward.

Our differences make us stronger! We are committed to creating a workplace where everyone is treated with respect and empowered to contribute on an equal basis.

Join the diverse team of FOL International GmbH in Kaiserslautern, Germany!

For the iconic brands Fruit of the Loom and Russell Athletic, we are looking for a Digital Marketing Manager (m/f/d) who combines strategic thinking with a hands-on mentality and has a genuine passion for our products!

What will you do?

• Strategic development and independent management of our Europe-wide social media, email marketing, and other digital activities
• Select and manage external agencies and service providers
• Plan and execute content calendars and campaign plans in close collaboration with Brand Management and external partners
• Manage Social Media, Community Management, and Paid Media activities
• Further development of CRM and marketing automation activities (Salesforce)
• Create your own content, edit photos, write copy, design graphics, and more!
• Leverage the latest technologies and AI solutions to optimize our marketing processes

What do you bring to the table?

• Around 5 years of hands-on experience in Digital Marketing, Social Media, or CRM Marketing, ideally with leadership experience
• A degree in Marketing, Communications, or a comparable relevant qualification
• Experience in the fashion or textile industry, for example with a consumer or apparel brand, is a plus
• Strategic thinking, creativity, and a true hands-on mentality, ideally with a passion for photography or graphic design
• A solid understanding of the technical and commercial drivers of digital marketing
• A strong eye for visuals, design, impactful messaging, and trends
• A keen interest in data analytics, AI, digital trends, and emerging technologies
• Excellent German and English skills are essential for working in our international team!

What can you expect?

• Globally recognized, iconic brands with tangible products that offer endless opportunities for visual storytelling
• Plenty of creative freedom and ownership
• A truly international environment
• The opportunity to bring strategy, content, and technology together

Additionally, we offer our employees a wide range of benefits. A fair salary, including 13 monthly payments per year and a holiday bonus, is a given for us.

Benefits

• A fair salary, including 13 monthly payments per year and a holiday bonus, is a given for us.
• Work-life balance is important to us. That’s why a full-time position with us consists of only 37 working hours per week.
• In addition, you receive 30 vacation days plus extra leave days.
• We also offer the option to work remotely two days per week.
• We support the financial security of our employees by contributing to capital-forming benefits.
• Furthermore, we offer a company pension scheme through the MetallRente pension fund.
• All employees are also covered by accident insurance and supplementary company health insurance.
• During working hours, coffee, tea, and mineral water are provided free of charge.
• In our company shop, employees receive discounts on our own great products.
• We don’t just sell shirts, you can wear them at work, too. We have a relaxed dress code.
• And it’s not only our dress code that’s relaxed. We maintain an informal and friendly working atmosphere, and first-name terms are common across the company.
• In addition to taking responsibility for our employees, we also take responsibility within the textile industry. Environmental awareness and fair wages worldwide, including throughout our supplier network, are a natural part of how we do business.
• We also offer the option of a company bike (JobRad) as a contribution to environmental protection.

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