Auf einen Blick
- Aufgaben: Lead impactful marketing campaigns and events for enterprise accounts in the DACH region.
- Unternehmen: Alasco is revolutionizing real estate investment with a focus on sustainability and profitability.
- Vorteile: Enjoy flexible work hours, development budgets, and employee stock options.
- Weitere Informationen: Experience in the DACH real estate market is a plus; we value diversity and inclusion.
- Warum dieser Job: Join a dynamic team to drive positive change in a centuries-old industry while growing your career.
- Qualifikationen: 3-5+ years in B2B field marketing, fluent in German and English, with a strategic mindset.
Das prognostizierte Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
About Alasco
Alasco is transforming the way institutional investors, real estate funds, and asset managers manage capital and ESG strategies to protect exit liquidity and increase AUM. Our platform helps enterprises turn sustainability from a compliance challenge into a profit driver—delivering time-to-value in just a few weeks.
Our Promise:
We are building a software company where smart and creative minds like you do their best to make the real estate industry a driving force for positive change.
With us, you can grow by taking on the challenges of a centuries-old industry, pushing boundaries and changing mindsets for the better.
With us, you can bring your energy, your passion and your ideas and find the perfect place to reach your best form.
Are you looking for an opportunity to grow and join an amazing team of frontrunners?
Field Marketing Manager DACH - Enterprise Accounts (m/f/x)
As our Field Marketing Manager for the DACH region, you will be responsible for developing and executing high-impact field marketing programs that generate demand, accelerate pipeline, and engage key decision-makers such as CFOs, Investment Directors, Portfolio Managers, and Sustainability Heads across our target accounts.
You’ll work closely with the sales and demand generation to build localized marketing programs that create meaningful touchpoints with enterprise buyers.
Your Mission:
- Own the DACH field marketing strategy:
- Develop and execute regional marketing campaigns focused on enterprise accounts (€2B+ AUM) in institutional investing, real estate funds, and asset managers, developers.
- Align field marketing programs with the sales team to support pipeline acceleration and expansion in the DACH region. - Execute high-impact events & activations:
- Plan and manage high-value industry events, roundtables, executive dinners, and roadshows to engage decision-makers.
- Drive Alasco’s presence at key conferences (e.g., EXPO REAL, mipim) and strategic sponsorships.
- Partner with associations, advisory firms, and capital market influencers to maximize reach. - Account-Based Marketing (ABM ) & sales enablement :
- Collaborate with demand generation to deliver personalized campaigns to target accounts.
- Develop localized content, including case studies, whitepapers, and playbooks for enterprise buyers.
- Enable the sales team with customized event follow-up strategies to increase conversion rates. - Data-driven optimization & reporting:
- Track and measure ROI from field marketing efforts, optimizing for lead quality and pipeline impact.
- Provide insights into buyer behavior, competitive positioning, and market trends in the DACH region.
Who you are:
- Experience in B2B Enterprise Field Marketing: You have 3-5+ years in field marketing, event marketing, or ABM, ideally in B2B SaaS - PropTech, or FinTech.
- Proven Track Record of Driving Pipeline: You’ve successfully executed enterprise-focused events, ABM campaigns, and partner activations that directly impact sales revenue.
- Strategic & Hands-On: You can craft big-picture market strategies but also execute events, campaigns, and activations with precision.
Strong Cross-Functional Collaboration: You thrive in a sales-driven environment, working closely with BDRs, AEs, and marketing teams to align marketing and revenue goals. - Experience in Content Management: You are in a position to translate the company strategy and marketing strategy into themes and topics for events that align with our goals.
- Fluent in German & English: You can communicate with C-level executives and industry partners in both languages.
- Nice to have: Experience in the DACH Real Estate & Capital Markets Landscape - You understand the institutional investment ecosystem, including asset managers, RE funds, and capital market stakeholders.
What we offer:
- Scale-up Culture
With our experienced founding team and our flat hierarchies, we provide an environment in which everyone can give their best and grow individually. Convince yourself: ✭✭✭✭✭ 4,4 stars on kununu.com/de/alasco - Development & Learning
We offer you an annual development budget of two thousand euros and three individually applicable training days. - Participation
You will receive shares in Alasco through our Employee Stock Option Plans and actively benefit from the growth and success of Alasco. - Trust & Flexibility
We offer you permanent contracts, flexible working hours, flex week (2 days office & 3 days flexible) and workation in other EU countries. We offer you a lot of personal responsibility and creative opportunities to promote your goal-oriented career. - Openness and Appreciation
We live an open feedback culture with regular 1:1s with your Team Lead & quarterly feedback meetings. - We strive as a team!
That\'s why we organize regular team events where everyone can get to know the Alasco team and have fun together. - Wellbeing at work
We offer you high-quality work materials, an office in a top location (Leopoldstraße 21, U-Bahn station Giselastraße), fantastic coffee and tea and our muesli and fruit bar. - Mobility & Sports
You can choose between sporting activities with the EGYM Wellpass or diverse mobility offers with Navit.
Diversity, equity and inclusion at Alasco
At Alasco, we believe that diversity makes us stronger. We promote a corporate culture based on mutual respect, inclusion and equal opportunities. Regardless of gender, background, age, sexual orientation, religion or physical ability, we welcome everyone.
Our aim is to create an environment in which everyone can flourish. Together, we want to overcome boundaries, create innovative solutions and actively shape the future.
We treat all applications with the utmost care and confidentiality. Every decision in our application process is based on qualifications, potential and alignment with our values - free from prejudice or discrimination. Be yourself - and become part of our team!
Alasco does not accept unsolicited headhunter and agency resumes. Alasco will not pay any third-party agency or company that it does not have a signed agreement with.
#J-18808-LjbffrField Marketing Manager (DACH) – Enterprise Accounts Arbeitgeber: Alasco GmbH
At Alasco, we pride ourselves on being an exceptional employer that fosters a scale-up culture where innovation and personal growth thrive. With a strong commitment to employee development, flexible working arrangements, and a vibrant team atmosphere, we empower our Field Marketing Manager to make a significant impact in the DACH region while enjoying the benefits of a supportive and inclusive workplace. Join us to be part of a transformative journey in the real estate industry, where your ideas and passion can drive meaningful change.
StudySmarter Expertenrat🤫
Wir sind der Meinung, dass Sie so Field Marketing Manager (DACH) – Enterprise Accounts erhalten könnten
✨Tip Number 1
Familiarize yourself with the DACH real estate and capital markets landscape. Understanding the key players, trends, and challenges in this sector will help you engage effectively with decision-makers and tailor your marketing strategies.
✨Tip Number 2
Network actively within the industry by attending relevant conferences and events like EXPO REAL and mipim. Building relationships with industry influencers and potential partners can significantly enhance your visibility and credibility in the field.
✨Tip Number 3
Leverage data-driven insights to optimize your marketing campaigns. Familiarize yourself with tools that track ROI and buyer behavior, as demonstrating your ability to analyze and adapt strategies based on data will set you apart.
✨Tip Number 4
Showcase your bilingual communication skills in both German and English. Being able to effectively communicate with C-level executives in their preferred language will be a significant advantage in building trust and rapport.
Wir glauben, dass du diese Fähigkeiten brauchst, um Field Marketing Manager (DACH) – Enterprise Accounts mit Bravour zu bestehen
Einige Tipps für deine Bewerbung 🫡
Understand the Company and Role:Before you start writing your application, take some time to understand Alasco's mission and values. Familiarize yourself with their platform and how it impacts the real estate industry. Tailor your application to reflect your understanding of the role of Field Marketing Manager and how your experience aligns with their needs.
Highlight Relevant Experience:Make sure to emphasize your 3-5+ years of experience in B2B Enterprise Field Marketing, particularly in event marketing or ABM. Provide specific examples of successful campaigns or events you've executed that directly impacted sales revenue, especially in the SaaS, PropTech, or FinTech sectors.
Showcase Your Strategic Thinking:Demonstrate your ability to craft big-picture strategies while also being hands-on in execution. Discuss how you've developed localized marketing programs or content that resonate with enterprise buyers, and how you’ve collaborated with sales teams to achieve common goals.
Communicate Effectively in Both Languages:Since the role requires fluency in both German and English, ensure that your application showcases your language skills. If applicable, provide examples of how you've communicated with C-level executives or industry partners in both languages, highlighting your ability to engage effectively with diverse stakeholders.
Wie man sich auf ein Vorstellungsgespräch bei Alasco GmbH vorbereitet
✨Understand the DACH Market
Make sure to research the DACH region's real estate and capital markets landscape. Familiarize yourself with key players, trends, and challenges in institutional investing to demonstrate your expertise during the interview.
✨Showcase Your B2B Experience
Prepare to discuss your previous experience in B2B enterprise field marketing, especially in SaaS, PropTech, or FinTech. Highlight specific campaigns or events you've executed that directly impacted sales revenue.
✨Emphasize Collaboration Skills
Since this role requires strong cross-functional collaboration, be ready to provide examples of how you've successfully worked with sales teams, BDRs, and AEs to align marketing strategies with revenue goals.
✨Be Ready for Data-Driven Discussions
Expect questions about how you track and measure ROI from marketing efforts. Prepare to share insights on optimizing lead quality and pipeline impact based on data analysis from your past campaigns.
