Senior Marketing Manager Industrial fmd

Aleph Alpha GmbH is at the forefront of AI innovation developing transformative AI solutions that prioritize customer values data sovereignty and cuttingedge technology. Our AI offerings drive change across industries providing scalable and secure solutions. In the Automotive & Manufacturing vertical we are committed to solving the sectors challenges with AI offering unparalleled capabilities in natural language processing data analysis and machine learning.

Role Overview

We are seeking a Senior Marketing Manager for the Industrial vertical. This role is for an experienced marketing professional who will be a highly skilled individual contributor responsible for developing and executing industryspecific marketing strategies. The ideal candidate will have deep knowledge of the Automotive & Manufacturing sectors and experience in B2B marketing with a proven ability to drive demand generation create compelling content and contribute to business growth.

Key Responsibilities

Develop and Implement IndustrySpecific Marketing Strategies

Design and execute comprehensive marketing plans tailored to the Automotive & Manufacturing industries. Utilize a mix of digital and traditional marketing tactics to maximize reach and engagement.

Demand Generation and Lead Management

Drive lead generation efforts through targeted campaigns challenger campaigns (Gartner methodology) and inbound / outbound strategies. Nurture leads and collaborate closely with the sales team to convert them into business opportunities.

Content Creation and Thought Leadership

Produce highquality content including white papers case studies blog posts and presentations. Communicate Aleph Alphas AI solutions effectively to a technical and nontechnical audience within the Automotive & Manufacturing sectors.

Plan and execute marketing campaigns across multiple channels (digital social media email events etc. to build brand awareness generate leads and measure campaign performance.

Industry Events and Partnerships

Represent Aleph Alpha at key industry events conferences and trade shows. Establish and nurture partnerships with relevant organizations in the Automotive & Manufacturing vertical to extend brand visibility.

Analyze and Optimize Marketing Performance

Use data and analytics tools to monitor the performance of marketing campaigns. Measure key metrics such as ROI lead conversion rates and campaign effectiveness. Continuously optimize strategies to improve outcomes.

Key Requirements

Industry Expertise

Extensive experience in the Automotive & Manufacturing sectors with a clear understanding of industry challenges target audiences and regulatory landscapes.

Ability to tailor messaging to the specific needs of OEMs Tier 1 suppliers and other stakeholders.

B2B Marketing Experience

Proven track record in developing and executing B2B marketing strategies preferably for technology or AIdriven solutions.

Experience in demand generation and lead nurturing using techniques such as Challenger Sales inbound marketing and content marketing.

Technical Product Marketing

Ability to translate complex AI solutions into clear compelling value propositions for both technical and nontechnical audiences.

Experience marketing cuttingedge technologies to industry stakeholders.

Content Creation Skills

Exceptional skills in creating engaging and informative content tailored to the Automotive & Manufacturing industries.

Ability to produce a wide range of content formats from white papers and case studies to blog posts and social media content.

Expertise in planning and managing marketing campaigns across various channels (digital SEO email social media etc..

Proven ability to optimize marketing efforts through analytics and performance tracking.

Agile and DataDriven

Strong proficiency in using data and analytics tools to measure the success of marketing efforts adjust strategies and optimize campaigns.

Ability to quickly adapt to market changes and drive continuous improvement in marketing performance.

Qualifications

Bachelors or Masters degree in Marketing Communications Business or a related field.

Experience in B2B marketing preferably in the Automotive & Manufacturing sectors.

Strong understanding of AI or advanced technology marketing is a plus.

Proficiency in marketing automation tools (e.g. HubSpot Salesforce) analytics tools (e.g. Google Analytics) and CRM systems.

Excellent communication skills both written and verbal in English and German languages

Ability to work independently and manage multiple projects simultaneously.

What you can expect from us

Become part of an AI revolution!

30 days of paid vacation

Access to a variety of fitness & wellness offerings via Wellhub

Mental health support through

Substantially subsidized company pension plan for your future security

Subsidized Germanywide transportation ticket

Budget for additional technical equipment

Regular team events to stay connected

Flexible working hours for better worklife balance and hybrid working model

Virtual Stock Option Plan

JobRad Bike Lease

Required Experience :

Manager

Key Skills

EAM,Electrical Controls,Design Management,ABB,Document Control,Corporate Development

Employment Type : Full-Time

Experience : years

Vacancy : 1

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