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- Aufgaben: Bridge product management and marketing by creating compelling content that drives product adoption.
- Arbeitgeber: Join a dynamic team focused on B2B SaaS solutions in the German market.
- Mitarbeitervorteile: Enjoy a contract role with opportunities for collaboration and professional growth.
- Warum dieser Job: Make an impact by translating product features into engaging content that resonates with audiences.
- Gewünschte Qualifikationen: Experience in product marketing and fluency in German preferred.
- Andere Informationen: Ideal for strategic thinkers passionate about content creation and market analysis.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Product and Content Marketing Manager
Department: Demand Generation
Employment Type: Contract
Location: Germany
Description
ABOUT THE ROLE
We are seeking a highly motivated and experienced Product & Content Marketing Manager to act as the crucial bridge between our product management teams and the broader marketing organization. This role will be instrumental in translating product features and functionalities into compelling content that resonates with our target audiences and drives product adoption. The ideal candidate is a strategic thinker with a strong understanding of B2B SaaS, excellent communication skills, and a passion for creating impactful marketing materials.
Key Responsibilities
- Product Expertise & Market Analysis: Develop a deep understanding of our products, their functionalities, and their target market. Analyze the competitive landscape, identify key differentiators and USPs, and assess market potential for each product.
- Audience & Persona Development: Research and define target audience personas, including their roles in the decision-making and buying cycle. Understand their needs, pain points, and preferred communication channels.
- Content Strategy & Creation: Develop and execute a comprehensive content marketing strategy for assigned product areas. Create compelling and informative content across various formats, including website copy, blog posts, white papers, case studies, presentations, sales collateral, and social media content.
- Cross-Functional Collaboration: Act as the primary liaison between product management and marketing teams. Collaborate closely with content marketing, demand generation, sales, and other relevant teams to ensure consistent messaging and effective content distribution.
- Content Enablement: Provide marketing and sales teams with the necessary content and tools to effectively promote and sell the products. Ensure they have access to the latest product information and marketing materials.
- Competitive Positioning: Develop and maintain competitive positioning documents, highlighting our product\’s strengths and advantages over competitors.
- Messaging & Terminology: Translate technical product features into clear, concise, and audience-appropriate language. Ensure consistent use of terminology across all marketing materials.
- Performance Measurement: Track and analyze the performance of content marketing initiatives, using data to identify areas for improvement and optimize future campaigns.
- Market Insights: Gather and analyze market feedback and customer insights to inform product development and marketing strategies.
- Localization (German Market Focus): Ensure all German market-facing content is culturally relevant, accurate, and optimized for local audiences.
PREFERRED QUALIFICATIONS
- Experience with specific product marketing methodologies (e.g., Pragmatic Marketing).
- German speaking preferable
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Product and Content Marketing Manager Arbeitgeber: Algomarketing Ltd.
Kontaktperson:
Algomarketing Ltd. HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Product and Content Marketing Manager
✨Tip Number 1
Familiarize yourself with our products and the B2B SaaS landscape. Understanding the features and functionalities of our offerings will help you articulate their value effectively during interviews.
✨Tip Number 2
Research our target audience and their pain points. Knowing who they are and what challenges they face will allow you to demonstrate how your content marketing strategies can address their needs.
✨Tip Number 3
Showcase your ability to create diverse content formats. Be prepared to discuss examples of your work, such as blog posts, case studies, or social media campaigns that have successfully engaged audiences.
✨Tip Number 4
Highlight your experience in cross-functional collaboration. Emphasize how you've worked with product management and sales teams to ensure consistent messaging and effective content distribution in previous roles.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Product and Content Marketing Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product and Content Marketing Manager position. Tailor your application to highlight your relevant experience in B2B SaaS and content marketing.
Showcase Your Expertise: In your CV and cover letter, emphasize your product marketing experience, especially any methodologies you've used, like Pragmatic Marketing. Provide specific examples of how you've successfully translated product features into compelling content.
Highlight Collaboration Skills: Since this role requires cross-functional collaboration, mention any past experiences where you've worked closely with product management, sales, or other marketing teams. Demonstrating your ability to work in a team will strengthen your application.
Tailor Your Content Samples: If possible, include samples of your previous work that demonstrate your ability to create engaging content for various formats. Make sure these samples reflect your understanding of the target audience and market insights relevant to the German market.
Wie du dich auf ein Vorstellungsgespräch bei Algomarketing Ltd. vorbereitest
✨Showcase Your Product Knowledge
Make sure to demonstrate a deep understanding of the products you'll be marketing. Be prepared to discuss their functionalities, target markets, and how they stand out from competitors.
✨Understand Your Audience
Research the target audience personas relevant to the role. Be ready to explain their needs, pain points, and preferred communication channels, as this will show your strategic thinking.
✨Highlight Your Content Creation Skills
Prepare examples of compelling content you've created in the past. Discuss your approach to developing content strategies and how you ensure messaging consistency across different formats.
✨Emphasize Collaboration Experience
Since this role involves cross-functional collaboration, share experiences where you've successfully worked with product management, sales, or other marketing teams to achieve common goals.
