Vice President, Marketing Insights and Systems - Virtual

Do you enjoy operating in the gray, and defining business strategy based on insights? Join Alight as the Vice President of Marketing Analytics and Systems, a pivotal executive leadership role responsible for architecting the operational, analytical, and go-to-market (GTM) foundation that enables scalable, data-driven growth within an enterprise health services technology environment.

Key Responsibilities

• Marketing Analytics & Insights
  • Build a unified marketing analytics program with reproducible reporting, automated dashboards, forecasting models, and KPI frameworks for real-time information distribution.
  • Deliver executive-level insights influencing strategy and investment decisions.
• Market Strategy & White Space Analysis
  • Lead TAM, market structure, and whitespace analyses to identify expansion opportunities.
  • Translate insights into actionable product and GTM recommendations.
• Go-to-Market (GTM) Engineering
  • Oversee/Manage/Architect end-to-end GTM systems including funnel design, lifecycle workflows, qualification frameworks, and enablement paths.
  • Partner with Sales, RevOps, FP&A, and Customer Success to ensure lifecycle alignment.
• Marketing Operations & Technology
  • Own and evolve the marketing technology stack to ensure scalability, data integrity, compliance, and seamless system integration.
  • Establish operational frameworks, governance models, and performance management processes to support predictable revenue growth.
  • Lead attribution strategy, funnel analytics, and marketing performance measurement across all channels and segments.
• Win/Loss & Strategic Insights
  • Build and manage a comprehensive win/loss program.
  • Present insights to senior leadership and drive alignment on actions.
• Pricing Strategy & Offer Support
  • Partner with Product and Finance to support pricing architecture and monetization strategy.
  • Support offer experiments and scenario modeling.
• Leadership
  • Manage, coach and lead through transformation your direct report team members. These technology operations/marketing operations pros are fluent in systems such as Salesforce, Marketo, Demandbase, 6sense, Clay, Zapier, Qualified, 1mind, Power BI, and more.
  • Lead from the front with an AI-first mindset; test and learn, scale and optimize using insights, technology, and tools.

Qualifications & Experience

• Bachelors degree or equivalent work experience.
• 15+ years of B2B SaaS marketing experience, including 5+ years in senior leadership roles.
• Advanced analytical skills and experience in regulated or healthcare-related industries preferred.

Work Environment

Remote-first role with periodic travel required.

Our commitment to Inclusion

We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful. At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive.

Equal Opportunity Policy Statement

Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state, or local law.