Location: Aachen, Germany (hybrid possible)
Employment: Full-time, permanent
Start: Q2 2026
Reports to: COO
Growth Path: Head of Marketing within 12–24 months
The Role
We’re a team of ~25 people with strong fundamentals, real tier-1 clients, proprietary technology — and no marketing function. You’ll be our first marketing hire: owning brand, content, and lead generation from day one, building toward a small team within 12 months.
This is a building role, not a maintaining role. You’ll create the marketing playbook for a company that has genuine differentiation but has never systematically told its story.
What You’ll Do
Brand & Content
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Own the Allaoui brand narrative across website, social media, trade shows, and sales materials
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Build a content engine: machine videos, project case studies, customer stories
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Develop and execute a LinkedIn strategy to build industry reputation
Performance Marketing
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Plan and manage paid campaigns (Google Ads, LinkedIn Ads, industry platforms)
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Own marketing analytics and report on pipeline contribution
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Optimize website for SEO and conversion with our in-house tech team
Strategic Projects
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Support international market expansion as opportunities arise
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Shape the marketing direction for our spare parts e-commerce unit
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As the function grows, hire and manage 1–2 team members
What We’re Looking For
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3–5 years B2B marketing experience, ideally in industrial, machinery, or technical environments
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Hands-on: you write copy, set up campaigns, and analyze data yourself
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Strong content creation skills — written and visual
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Experience with Google Ads, LinkedIn Campaign Manager, analytics
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Fluent in English (German is a plus)
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Excited about building from zero, not inheriting a playbook
What We Offer
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Real ownership — you’re building the function, not filling a seat in a large department
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An exciting moment — brand repositioning, international expansion, AI/tech transformation
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Substance to work with — real clients, real projects, real technology. Your job is to make it visible
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Lean, fast team — ~25 people, flat hierarchy, direct access to CEO and COO
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Growth path — designed to grow into Head of Marketing within 12–24 months
Hiring Process
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1. Intro call (30 min) — recruiter, mutual fit
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2. Deep-dive interview (60 min) — COO, experience & vision
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3. Team catch-ups (30 min) — informal calls with team members
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4. On-site in Aachen — meet the CEO, practical case study
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5. Offer
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