Company Description
Aloga Equestrian is founded by the Allen family together with professional equestrians and expert designers to create high-quality horse blankets and related products. The team has spent years developing and testing products directly in their stables to ensure performance, durability, and comfort. Aloga focuses on producing affordable, professional-grade blankets that meet the needs ofhorses, and stable operations. The company’s commitment to functionality and quality is reflected in every product, aiming to deliver gear that stands the test of time for equestrian enthusiasts and professionals alike.
Role Description
The Marketing Executive - Photo, Video, Social & Web is a full-time, on-site position based in Hünxe.
Working across all four Aloga brands: Aloga Equestrian , our horse blanket brand (rugs, saddle pads and accessories), Aloga Stables , our sport horse operation and riders, Aloga Auction , our sport horse auction, Aloga ShowAdvisor , calender based FEI app, t this role is responsible for planning, creating, and publishing visual and written content across digital channels, including photography and videography of products, stables, events, and brand stories. The position includes managing social media accounts, updating website content, coordinating online campaigns, and supporting brand consistency across all platforms. The Marketing Executive will collaborate with the wider team to align marketing activities with product launches, sales initiatives, and seasonal collections, while monitoring performance metrics and suggesting improvements. Day-to-day tasks involve content scheduling, basic editing of photo and video materials, community management on social platforms, and close coordination with sales and product teams.
Key responsibilities
Photography and film (all brands)
- Product and lifestyle Photoshoots in Hünxe, Germany and on location
- Shoot short-form video for social, ads and websites, including reels, product demos and show highlights.
- Create engaging short & long form social media content both static and video for organic & ads purposes
- Upload product photos and videos to Shopify and Tolstoy, so every new product launches with full imagery.
- Manage photoshoot samples, the German show rack list and marketing orders within the in-house ERP system
- Work with team riders and UGC creators, including embroidery mock-ups in Canva.
- Manage the assets library, ensuring all media files are up to date and correctly filed
- Manage the Aloga Stables Instagram, posting show results agreed with riders and videos from grooms.
- Keep the Stables website up to date with sport horses and reference horses.
- Plan and run a posting schedule for each auction across Instagram, email (Klaviyo) and WhatsApp.
- Design catalogue launch emails, horse spotlight posts and auction-day reminders.
- Create reference posts on past horses' results.
- Support with photos, video and social content as needed.
Websites
- Keep the Aloga Equestrian, Stables and Auction websites current, with fresh images, horses and banners.
Tools you'll use
Photo and video: Camera kit, Lightroom, Photoshop, CapCut etc.
Design: Canva, Photoshop, Adobe Illustrator
Website: Shopify, Tolstoy, Uphance
Files and teamwork: SharePoint, Google Drive, Asana, Slack
Strong skills in photography, Lightroom or Photoshop, and a video editor are essential.
About you
- 2+ years in a marketing, content or social media role
- A strong photography and video portfolio.
- Deep understanding of creating engaging & performance driven content on Instagram and TikTok, especially reels and short-form video.
- Experience updating a Shopify (or similar) website but not essential
- Organised and reliable, able to juggle shoots, uploads and campaigns.
- Deeply passionate about the international equestrian industry and horse sports in particular showjumping
- Confident and comfortable working directly withhorses
- Fluent in spoken and written English
- German is a bonus.
- Comfortable working in fast paced, changing environments
- Team player
- Ability to travel as required
- Passionate about building community focused content
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