Business Analyst (m/w/d) – Brand & Marketing Performance – Remote

Your responsibilities We’re looking for a Business Analyst remote in DE or UK to support our Chief Brand Officer and Brand Directors in making data-driven decisions across our brand portfolio. This is a matrix role: you will be based in our central Business Intelligence team, while working very closely with the Brand Department as your main business partner. Your work will combine financial analysis, performance marketing evaluation, customer insight reporting and the application of AI-driven analytics. You’ll play a key role in ensuring our brands have the right numbers and insights to guide strategy and execution. Partner with the CBO and Brand Directors on P&L analyses, ROI modelling, and financial reporting Build and maintain dashboards and reports to track brand and marketing performance (e.g. CAC, CLV, ROAS, brand equity metrics) Consolidate and analyze customer insights from tracking tools, surveys, and consumer panels Explore and apply AI-powered tools (e.g. predictive analytics, advanced data modeling, automation of reporting tasks) to support smarter brand decisions Deliver clear, concise presentations and recommendations to senior leadership Collaborate closely with Finance, Marketing, and E-Commerce teams to align data and insights Your profile 2–4 years’ experience in business analysis, FP&A, or marketing analytics (FMCG, eCommerce, or consulting background is a plus) Solid understanding of financial modelling, P&L structures, and margin analysis Proficiency in Excel/Google Sheets and BI tools (Looker, Tableau, Power BI, or similar) Basic understanding of brand building and marketing concepts, combined with a genuine interest in developing expertise in this field Strong analytical skills and attention to detail Ability to communicate complex data in a clear, actionable way to stakeholders at all levels Proactive, collaborative, and comfortable managing multiple projects simultaneously Fluent in English; additional languages are a plus What we offer The opportunity to work at the intersection of brand and BI in a dynamic, growing environment Direct exposure to senior leadership and the chance to shape our brand portfolio A collaborative culture with space for ownership, initiative, and professional growth Responsible, exciting, and varied tasks with a lot of creative freedom in a dynamic company that has flat hierarchies and an open, relaxed working atmosphere in which everyone is on a first-name basis A friendly, open-minded team consisting of approximately 250 employees in Munich, Leipzig and Albourne (UK) as well as several beloved office dogs Flexible working hours (trust-based), home office options incl. cost sharing for your home office equipment and the possibility to work from abroad for several months within the EU 28 days of well-deserved vacation days plus the possibility to take u p to 20 days of unpaid leave as well as special leave! Various internal as well as external training possibilities Different employee discounts – for our humans as well as their pets! Regular team, company and family & friends events Need a break? Relax in our own social area, which is equipped with a football table or challenge your colleagues in a Mario Kart battle (or any other Nintendo Switch game) on our huge and cosy sofa area! Don\’t like reheating food? Ordering food takes too long? In our office, you will find a high-quality, fully-equipped kitchen at your disposal where you can wield the wooden spoon or bake delicious cakes! Coffee, cocoa, tea, and other cool soft drinks such as water and juices as well as fresh fruit, small snacks and a well-stocked candy bar are available to you free of charge Many other great benefits that we will gladly present to you in more detail during your recruiting process! Interested ? We are looking forward to your cover letter, CV as well as your potential start date and salary expectation.