Director ATL Media & Connections Planning

Director ATL Media & Connections PlanningBerlin, Berlin, GermanyHelloFresh is seeking a world-class, strategic and results-focused leader with a track record of transforming how brands connect with customers across media. As the Intl. Director, ATL Media & Connections Planning, you will oversee media strategy and planning for all HelloFresh Group brands with a channel-agnostic view on effective brand building. You will manage a substantial budget for 16 markets across traditional ATL channels and online reach channels (digital & linear TV, Video, OOH, Print, Radio, Podcasts) and ensure our brands reach people in the most effective and impactful ways and leave lasting brand impressions.Reporting to the Vice President of Brand Strategy and Marketing, you will spearhead both strategy and execution to optimize a large marketing budget against defined ROI/ROAS and brand goals. You will also play a pivotal role in communications planning — shaping how brand narratives are brought to life cohesively across paid, earned, and owned channels — and in connections planning, ensuring we meet consumers where they are, with the right message, at the right time, on the right platform. You will partner closely with in-house online marketing and cross-functional teams to optimize the integrated marketing mix. Along with a team of 3 Senior Managers and our Media Agency partner, you will build the centre of excellence for local market teams in integrated communications planning and ATL media buying.You will:Be a thought leader and expert in Media Planning, Media Buying, and Communications PlanningBuild our media strategy across our portfolio of brands (core brand and verticals) and international markets (UK, IE, DACH, BENELUX, FR, SE, DK, NO, ANZ, IT, ES)Develop channel-agnostic connections strategies that unify brand messaging across ATL, digital, social, experiential, and emerging platforms, informed by consumer journey insightsChampion media innovation and a mindset of test and learn, to ensure we continually innovate the way we reach our audiencesLead the development of audience-first, insight-led communications frameworks that align creative, media, and messaging across touchpointsCollaborate closely with creative teams, brand strategy, CRM, social, performance marketing, and media agency partners to ensure seamless activation of full-funnel, integrated campaignsBuild, lead, and develop a team of media buyers, planners, and connections strategists, while contributing to an authentic, inclusive, and performance-driven cultureUtilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of performance channelsEvolve measurement frameworks for brand-building media and longer-term impact channels to ensure effective ROI/ROAS in partnership with Analytics and Data Science teamsLead and guide translation of brand goals to the brand strategy and activation teams, and media partnersOwn campaign management and reporting, including in-depth analytics of ROI and Brand health metricsEnsure consumer and cultural insight are embedded in all planning, and lead cross-channel orchestration that balances short- and long-term brand objectivesYou are:A cross-channel media strategist with a strong understanding of how media, messaging, and moments intersect to drive brand and business outcomesInnovative & solutions-oriented — developing new ways of approaching complex problems, and proactively seeking input from peers and leaders in problem solvingAble to cultivate high-performing teams, leading with vision and exhibiting a willingness to immerse yourself in intricate details without hesitationAble to collaborate across multiple teams, working in a fast-paced and matrix organizationAn excellent communicator, able to interact with Marketing Leadership and C-suite to explain the strategy and commercial impact of your budgetProactive and able to generate fresh ideas, while also articulating the rationale behind themIntellectually curious and data-centric, looking for ways to continually refine your own understanding and unearth new insightYou have:A Bachelor’s degree with a strong academic record and/or proven relevant experience in a brand marketing or media planning role10+ years of experience directly managing marketing campaigns with an annual multi-million euro media budgetStrong analytical skills, with the ability to use data to optimize performance frequentlyDeep experience in connections planning and communications strategy with a track record of building channel-agnostic brand campaigns that drive measurable impactA strong understanding of advertising, targeting, and marketing technology in the ATL space, including cross-channel orchestrationA deep understanding of testing frameworks to optimise media mixes (e.g. geo lift incrementality tests, brand lift studies)Experience with marketing measurement and analytical models such as MMMThe ability to write concise, clear, and data-driven strategies in a narrative formatStrong written and verbal communication skills in English, with the ability to influence senior stakeholders and cross-functional teamsHelloFresh is committed to equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Europe: EUaccommodations@hellofresh.com. APAC: APACaccommodations@hellofresh.com United States: USCandidateAccommodations@hellofresh.com Canada: CAaccommodations@hellofresh.comApply for this jobNote: This section has been omitted in the refined version to focus on role responsibilities and qualifications.For any accommodation requests during the application process, please contact the appropriate regional email above. #J-18808-Ljbffr