Head of Marketing EMEA

Sustainability that means businessWho we are:Sustainability software specialist, AMCS, is headquartered in Ireland, with offices in Europe, the USA, and Australasia. With over 1,300 highly-skilled employees across 22 countries, we specialize in delivering technology solutions to facilitate a carbon neutral future.What we do:Our innovative SaaS solutions increase efficiency and boost sustainability in resource-intensive industries. Over 5,000 customers across 23 countries already benefit from our Performance Sustainability software, ensuring we deliver practical solutions for improved profitability and environmental resilience across the globe.Our people:AMCS offers team members more than just a job, but an opportunity to map out a career with a company that is growing, evolving and setting out new ways of working that are having a positive impact on the world around us.AMCS was established in Ireland and holds onto those local roots and ‘start-up’ mentality with a culture of connection.Connection to our work, our customers, our colleagues and our community that creates a working environment that fosters openness, collaboration and creativity.Job Summary:At AMCS, we’re at a transformational point in marketing and looking for a GTM leader to take our EMEA-based Marketing team to the next level.The Head of Marketing, EMEA will be a visionary, hands-on, results-oriented Marketing Leader responsible for driving the strategic direction, growth and execution of marketing initiatives across the EMEA region. This role will inspire and lead a team of marketing professionals to develop and implement innovative strategies that drive value across the end-to-end buyer’s journey, build long-term brand affinity, generate net new revenue, accelerate customer acquisition and retention and achieve overall business growth goals.The ideal candidate is a transformative leader with a proven track record of building predictable and repeatable processes to generate quality pipeline and scaling B2B marketing efforts in fast-paced, high-growth marketing and SaaS environments. This key leadership role demands an individual with a strategic mindset, a track record of nurturing high-performing teams, championing marketing innovation, driving impactful outcomes, and scaling pipeline growth. This position will be based at our offices in Berlin and can be a hybrid roleKey Responsibilities:Strategic Planning and Execution:Develop and execute a comprehensive growth marketing strategy for EMEA, aligned with AMCS’s overall business objectives.Identify key growth opportunities and channels, leveraging data-driven insights to inform decision-making.Collaborate with cross-functional teams to influence bold, resonating messaging and content in support of demand generation programs and ensure alignment and integration of marketing strategies.Align tightly with EMEA sales to continually improve pipeline qualityMarket and Competitive Analysis:Stay informed about industry trends, market conditions, and competitor activities.Use market insights to identify opportunities for differentiation and competitive advantageTeam Leadership and Development:Drive transformative change within the GTM strategy for increased ROI and efficiencyLead, mentor, and develop a high-performing growth marketing team.Foster a culture of innovation, continuous improvement, and collaboration within the marketing department.Customer Acquisition and Retention:Drive customer acquisition through various channels including digital marketing, content marketing, social media, ABM, partnerships, and events.Develop and implement retention strategies to increase customer lifetime value and loyalty.Performance Analysis and Optimization:Work across marketing teams to measure performance against KPI’s and deliver insights that drive optimization and changeUse data and analytics to optimize marketing campaigns and strategies, ensuring maximum ROI.Develop and manage the growth marketing budget, ensuring effective allocation of resources to achieve business goals.Create and manage the plan and budget to achieve ambitious demand generation goals, refining as necessary to achieve goals and stay withinfinancial targets.Qualifications:Bachelor\’s degree in Marketing, Business Administration, or a related field; MBA preferred.Fluency in German and English is essential15+ years of experience in senior marketing leadership roles, including significant experience in B2B growth marketing, performance marketing and/or integrated marketing in SaaS.Deep understanding of GTM and sales processes, strategies, and industry best practices.Proven track record of driving demand generation & pipeline growth and leading successful growth marketing initiatives in a fast-paced, high-growth environment.Strong experience with marketing technology operations including marketing and sales automation, CRM, ABM and tech, engagement platforms, performance and omni-channel marketing.Hands-on leadership experience balancing strategy and analytics with operational excellence and execution. #J-18808-Ljbffr