Sales & Marketing Senior Field Marketing Manager DACH Berlin, Germany

Sustainability that means business

Who we are:

Sustainability software specialist, AMCS, is headquartered in Ireland, with offices in Europe, the USA, and Australasia. With over 1,300 highly-skilled employees across 22 countries, we specialize in delivering technology solutions to facilitate a carbon neutral future.

What we do:

Our innovative SaaS solutions increase efficiency and boost sustainability in resource-intensive industries. Over 5,000 customers across 23 countries already benefit from our Performance Sustainability software, ensuring we deliver practical solutions for improved profitability and environmental resilience across the globe.

Our people:

AMCS offers team members more than just a job, but an opportunity to map out a career with a company that is growing, evolving and setting out new ways of working that are having a positive impact on the world around us.AMCS was established in Ireland and holds onto those local roots and ‘start-up’ mentality with a culture of connection.Connection to our work, our customers, our colleagues and our community that creates a working environment that fosters openness, collaboration and creativity.

We are looking for a hands-on B2B Senior Field Marketing Manager who can generate sales leads from customers and new business for our EMEA team. The successful candidate will fully own our two Business Units for the DACH markets and will use all aspects of the marketing mix to increase our demand generation, reputation, and industry profile in the region.

You will be responsible for the DACH marketing strategy and results. As such you will fully manage integrated campaigns within budget, track performance of the campaign against targets and provide regular reporting to the Team Lead. You must be comfortable with ABM, email-marketing, marketing automation, webinars, digital marketing, and social media together with trade show and conference operations. You will be supported by a global network of marketing professionals providing campaign strategy support, brand, content, digital, and design services.

You will work closely with sales, consulting, external agencies and service providers and any other stakeholders in the DACH market.

You should possess a minimum of seven years\‘ experience in B2B marketing with a concentration on lead generation and Account-Based Marketing campaign execution, ideally within the software or technology domains. Proven expertise in marketing within niche industries and venture initiation in new markets is essential. The successful candidate will play a major role in achieving our ambitious customer acquisition and revenue growth objectives.

Responsibilities

• Develop and execute lead generation and ABM campaigns using direct, digital and event tactics

• Build and manage target prospect data, CRM, reporting and analysis to company standards

• Deliver marketing qualified leads to agreed targets to meet the DACH business objectives

• Manage online and offline events including webinars, seminars, and trade shows

• Establish territory marketing plans and go-to-market strategies

• Localize brand content on the website, create texts for various cross-channel campaigns (texts, mailings, presentations etc.)

• Build our DACH reputation via trade, social and vertical media

• Work closely with the DACH sales team, management, consulting, external agencies, and service providers.

• Work with the global marketing team to adapt initiatives to DACH region

• Measure, report, and analyze demand generation projects and performance

Requirements

• Proven B2B marketing experience, preferably in software or technology

• Demonstrable email, digital and events experience

• Proven experience implementing marketing automation campaigns in Pardot

• Demonstrable Account-Based Marketing campaign execution

• Experience working with social media as sales/marketing tools

• Excellent verbal and written communications skills in English and native proficiency in German. Other European languages are a plus.

• Positive attitude with strong listening and presentation skills

• Ability to multi-task, prioritise, and manage time effectively

• Degree level education or qualifications

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