Area Sales & Training Manager Germany

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COMPANY DESCRIPTION

AMOREPACIFIC Group is a leading Korean beauty company that operates over 30 brands in beauty, personal care, and healthcare. The company was founded in 1945 and is headquartered in Seoul, Korea.

AMOREPACIFIC walked the path of beauty one step at a time to achieve its mission of ‘We make A MORE beautiful world’ . Every member of the company has faith and pride that what they do is contributing to building a better world.

Our dream and our mission ‘We make A MORE beautiful world’ and our belief that the world will become more beautiful when our unique beauty shines and brightens – this is the reason we are on this journey. We are committed to our five principles to realize this dream:

• Customer First
• Be the 1st and the Best
• Collaborate with an Open Mind
• Respect Differences
• Act with Integrity

KEY RESPONSIBILITIES

As a key member of the Retail & Education team, the Regional Sales & Training Manager is responsible for overseeing all the brand’s training package, webinars, in-store trainings, and training events for the retail staff in 5 countries (called DENS region – Germany, Switzerland, Poland, Denmark and Sweden). This includes retail-focused subjects (storytelling, product & selling skills trainings) and brand’s onboarding trainings to level up beauty advisors’ expertise and boost sales performance. Also, be able to identify training needs and develop the annual training calendar to improve overall performance, in the region ensuring that the brand’s DNA, products knowledge and awareness are well-implemented among shops.

Ensuring excellence in execution of the EME Training strategy

• Oversee organization of trainings in the region to ensure sessions are executed with excellence and conduct the delivery of retail trainings in the region where needed.
• Updating the content of the brand training to cascade the training strategy and content to the boutique team.
• Monitor training participant satisfaction through the analysis of feedback survey data and adapt training materials as needed.
• Execute seasonal new product and brand trainings for the region to prepare each new launch.
• Provide field insight and feedback on field execution of trainings and training events.
• Creation of training workshops depending on the needs of the retail staff.
• Lead trainings for specific launches with retailer’s HQ and retail staff.
• Attend Brands’ International & Training conferences 2x year.
• Adapt global learning content and update training modules locally if needed.
• Participation in local PR days, conventions or specific local brands seminars & animations.
• Manage the regional training budget.

Development of the retail staff on brand’s awareness & expertise

• Organize and facilitate onboarding trainings to ensure newly recruited staff are well equipped with LANEIGE & Innisfree K-Beauty brand culture, product knowledge, service & selling technique.
• Lead and execute basic, seasonal, virtual, and in-store trainings. Cultivate brand knowledge; product knowledge, product demonstration and selling skills in line with the selling ceremony of the retailer.
• Support overall training program coordination including preparation of training materials, logistics arrangement when in-store trainings.
• Act as brand ambassador in sharing K-Beauty culture, values and heritage of the brand.

Stores visits & reporting

• Visiting stores often to monitor the effectiveness of trainings and evaluate the adoption of behaviors & knowledge taught during training sessions.
• Prepare monthly / quarterly analysis of store visits.
• Increase sales and service performance in the retail environment. During store visits, check for knowledge retention, coach BAs to strengthen skills, and reinforce focuses and objectives.
• Provide feedback on store visits/in-store training to identify opportunities to develop programs for business needs.

PROFILE

• Lead by example as a LANEIGE & Innisfree Brand Ambassador.
• Solid experience in delivery of training programs.
• Create a safe and positive learning environment.
• Strong listening skills, empathy, and interest in developing others.
• Effective planning, organizational and time management skills.
• Able to work in a fast-paced environment with ability to cope with changes and handle multiple priorities.
• Excellent interpersonal skills that will enable you to establish strong working relationships with retail staff members.

QUALIFICATIONS

• Excellent communication and presentation skills.
• Strong understanding of skincare customer service and boutique retail excellence standards.
• Expertise in coaching skills.
• Proven ability to manage important projects at a national level and know how to work independently and as part of a team.
• Fluency in English.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Training, Sales, and Education

Industries

• Retail

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