Brand Marketing Manager – Germany (eufyMake)
Anker Innovations
The Role
eufyMake's UV Printer is an emerging creative DIY category. Unlike traditional consumer electronics, purchase decisions here are driven less by specs and price comparison, and more by inspiration, creative identity, and community belonging. We're looking for a Marketing Manager who can think from the user's perspective, uncover what truly drives purchase decisions in this new category, and build marketing approaches that go beyond the conventional 3C playbook.
What You'll Do
- Lead brand strategy and integrated marketing execution for eufyMake across the DACH/France markets, translating brand positioning into on-the-ground campaigns that resonate locally.
- Take a user-first approach to identify the real decision drivers behind creative DIY purchases — inspiration, self-expression, community identity — rather than defaulting to standard conversion-funnel logic.
- Break away from traditional 3C marketing paths by designing non-conventional approaches: creator community building, experiential/offline activations, UGC-driven content ecosystems, and culturally relevant social campaigns.
- Stay closely attuned to European culture (especially German/French), trending topics, and overseas social platforms, turning cultural insight into timely, locally resonant content and campaigns.
- Build and nurture long-term relationships with creators and makers (Etsy sellers, artisans, designers) to deepen brand penetration in vertical creative communities.
- Partner with flagship retail teams to design in-store creative showcases, workshops, and experiential events that bring the brand to life offline.
- Track emerging DIY/creative consumer trends and feed user insights back into product and content strategy.
- Work cross-functionally with global brand, product, and regional teams — synthesising information clearly and communicating effectively across cultures and time zones.
What You Bring
- Background in Marketing, English, German, International Business, or Finance preferred.
- Fluent in English (written and spoken); German proficiency is a plus.
- 4+ years of experience in brand marketing or integrated marketing communications, with proven skills in brand strategy and execution.
- Passionate about European culture, and familiar with overseas social media platforms and trending topics.
- Proactive, detail-oriented, and execution-driven; strong logical thinking and comprehension skills, with the ability to synthesise information and communicate effectively across teams.
Why Join Us
- Build a new creative DIY category from the ground up — beyond the conventional playbook
- Real ownership over brand strategy and integrated marketing in DACH/France
- Join a lean, global, fast-moving team behind category-leading consumer tech brands
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Brand Marketing Manager in Düsseldorf Arbeitgeber: Anker Innovations
Als Regional Marketing Manager für DIY Home Energy Storage in der Benelux-Region bieten wir Ihnen die Möglichkeit, in einem dynamischen und internationalen Umfeld zu arbeiten, das sich auf innovative Produkte im Bereich erneuerbare Energien konzentriert. Sie profitieren von einer hohen Eigenverantwortung, der Zusammenarbeit mit internationalen Teams und umfangreichen Entwicklungsmöglichkeiten in der Energie- und Saubertechnologie. Unsere Unternehmenskultur fördert Kreativität und Teamarbeit, während wir gemeinsam an der Stärkung unserer Marktposition arbeiten.
