B2B Marketing & Automation Lead – GenAI & Growth (f/m/d)

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Let\’s win together

As a B2B Marketing & Automation Lead – GenAI & Growth (f/m/d) , you will take full ownership of our B2B marketing setup and bring it into the GenAI & agentic era. Your mission: modernize how we attract, qualify, and convert B2B leads. You’ll build a lean, high-performing MarTech stack that automates manual work and uses AI to create, test, and scale content efficiently. Working closely with the founders, sales, product, and leadership, you will play a pivotal role in driving scalable growth and revenue impact.

Your Role with us

1. AI-Powered Growth Hacking: Design and implement creative, data-driven growth strategies tailored for B2B lead generation. Use cutting-edge AI tools to drive scalable experimentation.
2. Sales Funnel Automation: Create automated workflows that score, segment, and nurture leads across the buyer journey – driving personalized conversion at scale.
3. Tool Stack Ownership: Take full ownership to identify, evaluate, and integrate best-in-class tools into a seamless ecosystem – CRM, outbound automation, landing pages, enrichment, and analytics included.
4. AI-Enabled Content Coordination: Be efficient and don’t write content yourself from scratch – instead, orchestrate an AI-based content agent (trained on our messaging) to produce high-quality material at scale. You own prompt architecture, content flows, and quality assurance.
5. Analytics & Optimization: Monitor key funnel metrics (e.g., CPL, conversion rate, lead velocity, drop-off). Run rapid experiments and continuously optimize for performance.

What You Bring To The Table

Must-Have

• Proven B2B marketing experience, ideally in fast-paced SaaS environments.
• Strong growth hacker mindset – you think in systems, not channels.
• Hands-on experience with HubSpot, Clay, PhantomBuster, Zapier / Make / n8n, Webflow.
• Advanced use of AI tools (e.g., ChatGPT, Jasper, Writer) for content generation – including multimodal (text & image) experience.
• Ability to independently set up workflows across tools without developer support.
• Excellent written and spoken English & German.
• Structured, self-driven, and results-oriented work style.

Nice-to-Have

• Experience in pharma or healthcare industries.
• Understanding of AI content workflows and prompt engineering.
• Familiarity with sales enablement and SDR tooling.
• Technical fluency in APIs, data flows, and webhook logic.

What We Bring To The Table

We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient – so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening, and key market providers. We offer novel data monitors and consulting services that secure previously unknown insights for Pharma and Life-sciences to make personalized medicine a reality.

Benefits

You want more? There are a bunch of things that Temedica offers its employees – and we’re talking real benefits, not equipment, fruits, and drinks. Of course, we take care of your daily caffeine and vitamin supply while you perform your work on state-of-the-art devices, but there’s much more that we do to support our Temedicans, for example:

• €150 monthly subsidy: For whatever makes most sense for you. Starting after the probationary period, you can choose how to use it—from internet, BahnCard, public transport, kindergarten subsidy, paid time off, or a workation.
• Company pension scheme: 50% subsidy, capped at €90/month, to support your future financial security.
• Hybrid-work policy: Work from anywhere within Germany, with flexibility on office days (about 4 days/month).
• Company off-sites and kick-offs: Knowledge-sharing events with great food and team building.

We are happy to tell you more about our benefits and way of working at Temedica in a first call!

Join us!

If you are looking for an exciting challenge within digital health, we look forward to your application!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development

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