Project Manager Marketing Analytics (ID 2139)

ppThe AO is a medically guided, not-for-profit organization, a global network of surgeons, and the world's leading education, innovation, and research organization specializing in the surgical treatment of trauma and musculoskeletal disorders. We are home to people from all over the world, from different backgrounds, with diverse talents and specialist areas. What binds us together is our passion for excellence, our dedication to our mission of improving patient care, and our understanding that we are stronger together: we are one AO. For more information, visit: /ph3Project Manager Marketing Analytics (ID 2139) /h3h3Main Responsibilities /h3h3Analytics Tracking /h3ulliOwn the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across our properties. /liliEnsure accurate tracking, data quality, and event taxonomy so that stakeholders can rely on our reporting. /liliCollaborate with developers and marketers to implement and QA new tags, events, and conversions. /li /ulh3Performance Reporting Dashboards /h3ulliBuild and maintain automated reports and dashboards (Looker Studio, Power BI) that provide clear, actionable insights. /liliTranslate complex data into concise narratives and recommendations for marketing and sales, and leadership. /liliMonitor key KPIs (traffic, engagement, conversions, ROI, ROAS) and proactively highlight risks, and opportunities. /li /ulh3Paid Media Analytics Audience Management /h3ulliPartner with paid media specialists to define, build, and maintain key audiences for acquisition, remarketing, and retention campaigns. /liliSupport campaign measurement, attribution, and testing to optimize performance and budget allocation. /li /ulh3SEO Organic Performance /h3ulliConduct keyword gap and performance analyses using analytics and SEO tools. /liliUse data and business intelligence to inform on-site and off-site SEO strategy, content priorities, and technical improvements. /liliProvide regular reporting on organic search performance and recommendations to improve visibility and conversions. /li /ulh3CRM Salesforce Reporting Support /h3ulliSupport the team with Salesforce reports and dashboards to connect marketing activity to pipeline and revenue outcomes. /li /ulh3Data Quality, Compliance Best Practices /h3ulliChampion data quality, consistency, and documentation across marketing analytics. /liliSupport adherence to privacy, consent, and tracking regulations in collaboration with legal/IT as needed. /li /ulh3Main Requirements /h3ulliEducation: Bachelor's degree in business, marketing, data/analytics, computer science, or a related field; or equivalent professional experience (5+ years). /liliExperience:Proven hands-on experience in a digital marketing analytics or marketing performance role. /liliAnalytics Tools: Strong practical experience with Google Analytics (ideally GA4), Google Tag Manager, and Looker Studio / Data Studio. /liliSEO: Solid understanding of on-page and off-page SEO best practices and how to measure their impact. /liliData Skills: Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools. /liliCommunication: Ability to explain complex metrics and findings in clear, non-technical language to stakeholders at all levels. /li /ululliAn interesting and varied job in an exciting and innovative organization /liliThe opportunity to be part of a highly committed international team /liliModern infrastructure /liliHigh degree of flexibility regarding working hours and location (depending on operational requirements) /liliGenerous pagacke of social benefits, including supplementary vacation days and pension scheme contributions /liliInternal skills training opportunities and support for continued education /li /ul /p #J-18808-Ljbffr