Country Marcom Manager, Germany

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.This role is responsible for driving the strategic direction and overseeing the output of all Marcom activities in country across both channel and brand, as well as ensuring a tight integration with other marketing disciplines like Product Marketing and PR.Working with the pan European brand and channel teams, you will oversee the localisation and implementation of global launches, programs and campaigns, ensuring they meet Apple’s exacting standards.Working cross functionally both within Marcom and other marketing functions, you will recommend any necessary extensions or adaptations to global work to fit market conditions or opportunities, and you will help identify and drive through country specific business opportunities that will require bespoke origination/adaptation work.And through focus and proximity to market you will have a deep understanding of channel, partner dynamics and sales priorities in Germany.If you’re looking for a place to do the best work of your life, this is it. Join us. We can’t wait to see what you will do!

Description

Strategic Insight gathering: Working with the strategy and data team in country and regional HQ, ensure a deep, current and sustained knowledge of the market. Keep leadership updated with this knowledge and facilitate ways to keep the broader team immersed in the market.Proactive strategic recommendations: Identify key opportunities with business, brand or consumer experience benefits. Leverage touch points including (but not limited to channel, bespoke partner plans, advertising, media, social, .com, owner comm). Driving our consumer experience across digital touchpoints will be a key focus, and the role will be expected to drive digital adoption and lead an innovation agenda in this space.Marketing/Marcom/Channel Plan: Own and drive a plan which outlines in aggregate and with long term ambition, key consumer insights, market challenges, goals and priorities that we share with Sales. Proactively identify and deliver upon opportunities to drive forward the overall agenda in the market, across brand, channel and retail. Working with creative resources in regional HQ/agency partners and the European LT, lead these strategic initiatives from conception to implementation to meet these objectives.Stakeholder management: Drive integration between business owners (Partners, Sales, AppleStore, ASO Services, education, business, telco) for day to day communication but particularly during campaigns. Stay closely connected to the London based leadership team. Be a strategic guide and the glue to the functions.Product knowledge and connection to Regional & Global HQ: It’s imperative to maintain a close connection to and understanding of our products. And to have a true understanding of what launching our products entails.

Minimum Qualifications

• Significant experience of integrated marketing, from insights to strategy, execution, measurement and beyond
• Experience in a creative agency, digital agency and/or in-house marketing experience
• Strong understanding of the digital landscape and digital marketing best practice
• Fluency in both German and English is critical

Preferred Qualifications

• Excellent analytical and strategic skills, with the ability to craft and deliver persuasive arguments around business opportunities
• Proven experience of leading cross functional teams to deliver integrated through the line campaigns at scale

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