DE-Senior Manager (m/f/d)

Summary

Apple Retail is where the best of Apple comes together.

We bring our expertise to help people do what they love, delivering an only-at-Apple experience.

We believe inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work.

As a Senior Manager, you’re responsible for creating a positive environment of customer interactions that effectively drive achievement of performance goals and business priorities.

You help drive your store’s vision and purpose, develop other managers, and support the Store Leader with business strategies and critical decision making.

While a Senior Manager leads specific parts of the experience, you also help identify, analyze, and solve complex problems in partnership with Store Leader.

Responsibilities

• Lead a team (including Managers), empowering each team member to learn, grow, and achieve performance and developmental goals.
• Assist with recruiting, training, developing, and retaining a diverse, high‑performing team.
• Actively participate in Floor Leadership by interacting with team members and customers throughout the store, modeling what good looks like, and making sure that business priorities are met and exceptional customer service is delivered.
• Address customer and team member concerns and escalations, and partner with leadership and key business or People partners when appropriate.
• Drive business priorities and achieve store performance goals by establishing, planning, and executing the operational strategy of assigned functional areas and the entire store.
• Maintain and uphold company policies and procedures, and protect all company assets, including confidential business, customer, team member, and financial information.
• Perform other tasks as needed.
• Contribute to an inclusive environment by respecting each other's differences and having the curiosity to learn.
• Demonstrate Apple’s values of inclusion and diversity in daily activities.
• Be a role model for inclusive leadership behaviors and build, develop, and retain diverse teams.
• Take action to create a safe, respectful, and inclusive environment for all team members.
• Minimum Qualifications
• Be available to work a schedule based on business needs that may include nights and weekends, and reliably attend work as scheduled, in line with local laws and subject to any approved accommodations.
• Be proficient in English and the local language, both written and spoken (sign language supported).
• Have 3 years of leadership experience in retail, sales, or a related field.
• Preferred Qualifications
• Exceed goals successfully, and persist in accomplishing objectives despite obstacles and setbacks.
• Follow through on commitments and establish mechanisms to encourage others to do the same.
• Instill trust within the team and operate with a high level of integrity.
• Make timely and sound decisions by asking questions and using analytics, experience, and judgment.
• Communicate with excellence, and tailor your communication style to different audiences.
• Develop others through mentorship, coaching, and effective feedback.
• Provide support and guide others through challenges, and step in to handle difficult conversations, while remaining calm in a fast‑paced and constantly changing retail environment.
• Manage work through effective organization, planning, and prioritization.

At Apple, we’re not all the same.

And that’s our greatest strength.

We draw on the differences in who we are, what we’ve experienced, and how we think.

Because to create products that serve everyone, we believe in including everyone.

Therefore, we are committed to treating all applicants fairly and equally.

We will work with applicants to make any reasonable accommodations.

At Apple, we believe accessibility is a fundamental human right.

You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools.

By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace.

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