Head mfx of Marketing Communications

The appliedAI Institute for Europe stands for Trustworthy AI by focusing on fairness, transparency, and accountability to ensure AI-driven innovation while respecting ethical standards. As a central hub in the European AI ecosystem, we provide knowledge resources and connections to empower stakeholders in responsibly developing and applying AI technologies.

Our impact is measured through strategic roles such as agenda setting, knowledge brokering, enabling scouting and experimenting, providing tools, and network building. Over the past year, we have contributed through policy insights, compliance tools, educational programs, and open-source solutions. We actively foster collaboration, host events, and support AI startups to strengthen the ecosystem. The appliedAI Institute for Europe plays a crucial role in shaping the future of AI in Europe.

Your mission

As our Head of Marketing & Communications, you will lead our Marketing, Events, and Communications Team. You will combine your expertise in brand marketing, knowledge transfer, and communications to build a world-class marketing, knowledge transfer, and communications function at appliedAI. You will define an iconic brand for our OpenAccessAccelerator on Trustworthy AI. Your role is vital in ensuring that the European AI Innovation Ecosystem remains competitive by empowering professionals to apply and develop AI responsibly.

As the Head of our Marketing & Communications Team, your responsibilities include:

Strategic Impact

• Develop and implement marketing strategies aligned with the CEO\’s vision to support business objectives.
• Define and promote the brand identity across internal and external audiences, ensuring consistent messaging.
• Monitor and analyze the AI Innovation Ecosystem and stakeholder landscape to adapt communication strategies.
• Develop and implement KPIs to measure impact, inform strategic decisions, and act as a strategic partner to internal teams and the CEO.

Operational

• Create and execute campaigns across digital, print, and social media channels.
• Collaborate with internal departments and external agencies to ensure cohesive project delivery and support visibility of educational offerings and publications.
• Maintain consistent brand communication across all channels and touchpoints.

Team and Organizational Development

• Lead and develop an engaged team in Marketing, Events, and Communications, fostering a culture of excellence.
• Support and develop internal teams regarding knowledge transfer and communication standards.
• Develop scalable marketing operations leveraging AI for data-driven decision-making.
• Manage budgeting and provide regular reports to executive management.

Your profile

• Bachelor\’s degree in Business or Communication; a Master\’s in Business, Marketing, or related field is preferred.
• Minimum of 8 years in senior marketing roles covering brand, product marketing, communication, and growth marketing.
• At least 5 years in a leadership role.
• Proven experience collaborating with diverse internal stakeholders.
• Experience in a nonprofit environment or similar activities is preferred.
• Understanding of AI technologies or high-tech topics is a plus.
• Skilled in agile methods, OKRs, and team leadership.
• Hands-on approach, team spirit, positive attitude, and cross-functional collaboration experience.
• Adaptability and pragmatism in dynamic environments.
• Excellent communication and interpersonal skills in German and English (C1 level).

What we offer

A motivated team shaping the European AI landscape. Your advantages include:

• Flexible work location options, including offices in Heilbronn, Munich, or remote work.
• Responsibility in scaling a leading organization impacting Europe\’s AI future.
• Access to the latest technologies and training budgets.
• Opportunities to learn about robotics, autonomous drones, and smart factories.
• Freedom to initiate your own activities on hot topics for the next decade.
• Networking opportunities with startups, partners, and tech companies.
• Additional benefits like mobility budget, JobRad, and Egym Wellpass sports membership.

Contact

About us

Find out more on our website and…

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SaaS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

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