Senior Salesforce Engineer

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION: APPLY is hybrid/remote-friendly. The preferred candidate should be based in Latin America, preferably working in hours that align to PT (Pacific Timezone) or ET (Eastern Timezone). Candidates located in Santiago, Chile are able to work out of our Santiago office as remote/hybrid employees. Candidates located outside of Santiago, Chile will be fully remote employees.

THE ROLE:

The Senior Engineer is a high-autonomy role and the sole senior Salesforce voice on the engagement. You take architectural direction and turn it into shipped, production-grade Salesforce metadata — objects, Record Types, Flows, Apex, LWC, permission model, and managed-package configuration (DocuSign eSignature). You also hold the technical relationship with the integration microservices and cloud platform that read from and write to the org: you don't build those daily, but you define the contracts, guard the data model, and make sure a schema or automation change never blindsides them.

Here is the truth: this is a Salesforce Platform (Core/CRM) role. We're looking for a builder who lives in the Salesforce org — declarative and programmatic.

RESPONSIBILITIES:

• Salesforce Delivery: You own the "how" of the Salesforce build — data model, automation (Flows + Apex), UI (LWC/screen flows), permission sets, Record Types, and packaging — from detailed technical design through deployment.
• Platform-Level Design: You are the guardian of the org's data model and automation architecture. Schema changes, sharing/visibility, and process design go through you, and you keep them coherent as the solution grows.
• Engineering Rigor & Quality: You enforce production-grade Salesforce standards — Apex test coverage ≥ the org bar, FLS/sharing correctness, governor-limit awareness, and metadata/CLI-based deployment (SFDX/sf).
• Integration Contract: You define and protect the API/data contracts between Salesforce and the backend integration services (identity validation, CRM sync, e-signature, and the SFCC B2B commerce component). You coordinate — not necessarily hand-build — the non-Salesforce layers, ensuring changes stay backward-compatible.
• Proactive Risk Management: You surface dependencies, scope creep, and technical debt before they block delivery — especially coupling between the org schema, its automations, and the services that consume them — and bring solutions, not just problems.
• Communication & Alignment: You translate Salesforce platform constraints (limits, callout/identity constraints, packaging realities) into plain language for non-technical PMs and client stakeholders, and keep engineering, PM, and design aligned on decisions and status.
• Engineering Leadership & Mentorship: You lead and mentor Salesforce (and adjacent) engineers through technical reviews, coaching, and hands‑on support, fostering a psychologically safe, high‑accountability, high‑quality culture.

REQUIREMENTS:

• Proven Salesforce Experience: A significant track record delivering complex Salesforce Platform (Sales/Service Cloud, Core CRM) projects and supporting them in production. You can take a vague goal and turn it into shipped, stable org configuration and code.
• Deep Salesforce Platform Expertise (hands‑on):
• Apex (triggers, services, async, test classes) and governor‑limit‑aware design.
• Flows — record-triggered and screen flows — as a first‑class automation tool.
• LWC for custom UI where declarative isn't enough.
• Data model & security: custom objects, Record Types, permission sets/permission‑set groups, FLS, sharing.
• Deployment & ALM: SFDX source format, metadata/CLI deployment (sf), sandboxes, change/branching strategy, CI‑based deploys.
• Integration surface: REST/Apex callouts, Connected Apps & OAuth 2.0 (incl. M2M client‑credentials), Platform Events/outbound patterns.
• Integration & Cloud Awareness: Enough fluency in API‑based integrations and a cloud/microservice backend (Node/NestJS on AWS is the current stack, including an SFCC B2B commerce component) to own the contracts and reason about the end‑to‑end flow.
• Multi‑Workstream & Multi‑Party Delivery: Comfortable running structured build and live operational/support work in parallel.
• Communication: Fluent English (written and verbal).

NICE TO HAVE:

• Salesforce certifications: Platform Developer I/II, App Builder, and/or an Architect‑track credential.
• Familiarity with test‑driven development (TDD) / high‑coverage delivery as a working practice.
• Deep AWS/Terraform/backend build experience.
• DocuSign eSignature for Salesforce (or comparable managed‑package e‑signature) configuration experience.
• Familiarity with Node.js/NestJS, AWS (ECS Fargate), Terraform, Okta/SSO, and Jenkins/Bitbucket CI/CD as the surrounding platform.
• CMS‑driven frontends (Next.js / Contentful) exposure.