Senior SEO / GEO Consultant – E-Commerce (m/f/d)

Job description.

You don't just want to audit online shops – you want to turn their organic visibility into measurable conversions and revenue.

At arboro, you look after demanding e-commerce clients as their central contact for SEO and GEO, develop strategies and roadmaps and work closely with shop development, content, tracking and SEA.

You combine technical SEO with content and shop architecture – and take our clients into a future in which visibility comes not only from Google rankings but also from AI systems such as ChatGPT, Gemini or Perplexity.

What you bring.

You have several years of SEO experience, know the specifics of online shops and understand that rankings and traffic only count if they contribute to revenue and growth.

Your must-haves.

• You have several years of SEO experience and can independently manage and strategically develop e-commerce projects.
• You know the specific challenges of online shops – from categories, products and filters to crawling, indexing, internal linking and shop architecture.
• You are technically strong in SEO and can not only identify problems but derive concrete recommendations for developers and clients.
• You work confidently with relevant SEO tools, e.g. Google Search Console, Screaming Frog, SISTRIX, Ahrefs or comparable solutions.
• You can interpret data and derive decisions from it – rankings and traffic are not an end in themselves for you but must be seen in the context of conversions and revenue.
• You can advise clients holistically. You understand business models, goals and challenges and develop meaningful SEO/GEO strategies from them.
• You communicate well and can explain complex topics clearly and convincingly in calls, workshops and presentations – from developers to management.
• You actively engage with GEO, AI search and the development of search engines and understand that organic visibility will go beyond classic Google rankings.
• You use AI tools as a matter of course and are open to trying new technologies, tools and ways of working.
• You strive to keep developing – no matter where SEO, GEO and e-commerce search move in the coming years.
• You enjoy working in a team and appreciate a good GIF as a reply in the team chat.

Nice-to-have.

• Experience with Shopware, Shopify, Magento, OXID, Gambio or other shop systems
• Experience with WordPress or Storyblok, ideally with a technical or development background
• Experience with Google Merchant Center, product feeds and free listings
• Experience with tracking setups, e.g. via Taggers and Google Tag Manager
• Experience with Microsoft Clarity, GA4 and Looker Studio
• Good knowledge of HTML, CSS and ideally JavaScript
• Experience with structured data / product schema / JSON-LD
• Experience with relaunches and shop migrations
• Experience with CRO, UX and conversion optimization
• Experience in designing and running client workshops

Tools and technologies you work with.

• Google Search Console
• Screaming Frog
• SISTRIX
• Ahrefs
• LinkResearchTools (LRT)
• GA4 and Looker Studio
• Microsoft Clarity
• Google Tag Manager and Taggers
• Google Merchant Center
• Shopware 6 and Shopify
• Storyblok
• AI tools such as ChatGPT, Claude or Gemini

What you do as a Senior SEO / GEO Consultant at arboro.

You take responsibility for the organic visibility of our e-commerce clients – including direct client communication and strategic consulting.

• You independently look after and advise e-commerce clients and are their central contact for SEO and GEO.
• You develop SEO/GEO strategies and roadmaps that fit the client's business model, product range, competition and goals.
• You carry out technical SEO analyses and audits of online shops and prioritize measures by actual impact.
• You analyze shop structures, categories, products, filters, internal linking, crawling and indexing and develop optimization concepts from them.
• You carry out keyword, competitor, content and potential analyses and work closely with our content team.
• You analyze performance and create reports with concrete recommendations instead of just presenting rankings and traffic.
• You work on AI search, GEO and our clients' visibility in generative search systems and develop our approaches further together with the team.
• You write clear briefings and requirements for developers, content teams and other stakeholders and support the implementation.
• You run client calls, presentations and workshops independently and can represent your recommendations professionally.
• You follow the development of SEO, GEO, AI search and e-commerce and translate relevant changes into our strategies, processes and services.

You don't meet every point 100%? No problem – if you are an experienced SEO, understand e-commerce and are excited about GEO and AI search, we look forward to your application.

Working at arboro – our SEO/GEO team.

We are a full-service agency for Shopware and Shopify – since 2009. As an iBusiness Top 100 SEO service provider since 2013, Google Premier Partner, Shopware Gold Partner and Shopify Partner, we look after demanding online shops across the DACH region.

Our team works fully remotely – with short decision paths, direct communication and plenty of creative freedom. At arboro, only permanently employed senior experts work for our clients.

What to expect at arboro.

• 100% remote work – work wherever you are most productive
• Flexible working hours and trust in independent work
• Demanding e-commerce clients from the DACH region on Shopware and Shopify
• Collaboration with an experienced team of SEO, content, development, tracking and SEA specialists
• Modern tools and a data-driven way of working
• Plenty of creative freedom in strategies and in developing our SEO and GEO approaches
• 30 days of vacation
• Individual training budget – you decide how you develop
• Free choice of hardware (laptop – Mac, Windows or Linux)
• Company pension scheme with employer contribution
• Edenred benefit card (€48 per month tax-free, after probation)
• Business bike leasing (after probation)
• Tax-free recreation allowance
• Collegial working environment with direct communication and short decision pathsSecure job in a growing company

Why arboro?

Many agencies measure SEO success by rankings and visibility indices. We measure it by whether organic visibility leads to more conversions and revenue.

For most clients, we provide full service across consulting, SEO, GEO, SEA and shop support. For you, this means: your recommendations aren't forgotten in a presentation – they are implemented in-house by our developers.

You don't work in a silo – you work closely with experts in Shopware and Shopify development, content, tracking, SEA and conversion optimization.

And you help shape how visibility works in the age of AI search: GEO, structured data and agentic commerce are not future topics for us but part of our daily work.

Tags.

SEO Manager, SEO Consultant, Senior SEO, GEO Consultant, Generative Engine Optimization, AI Search, E-commerce SEO, Technical SEO, Shopware SEO, Shopify SEO, Remote SEO

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