Digital Marketing Specialist

Job Description

Title:

Digital Marketing Specialist

Location:

Fully Remote

Citizenship/Clearance Requirement:

Must be authorized to work in the United States

Responsibilities:

1. Oversee production and operations of pay per click media campaigns including Google Ads, Facebook Ads, Product Listing Ads and Local Inventory Ads.
2. Manage data feeds to ensure correct product and inventory data is being sent to campaigns. Troubleshoot issues with feeds and monitor health of data.
3. Create and manage catalogs for various marketplaces such as Google and Facebook.
4. Track KPIs and optimize campaigns accordingly; ensure conversion metrics are met.
5. Manage budgets of campaigns on a daily/weekly/monthly basis as needed.
6. Be proactive and develop strategies for campaign and client growth.
7. Continually test campaigns and identify opportunities for improvement for data feeds and campaigns.
8. Work closely with account managers and other team members to ensure a cohesive digital strategy.
9. Manage and maintain Google Merchant Center for clients.
10. Perform QA for product data inaccuracies in feed elements such as titles, descriptions, price.
11. Day-to-day execution and analysis of paid search, paid social and product listing ads campaigns.

Qualifications:

1. Managed paid advertising accounts with monthly spends of at least $5k
2. 4+ years experience at a digital marketing agency or publisher
3. 2+ years experience with Google Ads
4. Experience with datafeed marketing (Product Listing, Inventory Ads, Google Shopping, Google Merchant Center )
5. Experience working with eCommerce platforms (such as Shopify, WooCommerce ) a plus.
6. Relationship management skills with agencies, vendors and cross-functional teams.
7. Google Certifications Ads & Youtube/Video
8. Experience with Google Analytics
9. Bachelors Degree or equivalent work experience
10. Must be proficient in Microsoft office products
11. Must be organized, and excel at multi-tasking
12. Must be comfortable managing multiple campaigns simultaneously
13. Strong written and oral communication skills

Educational Requirements:

Bachelors degree or higher in a relevant field or equivalent work experience

Certification Requirements:

None

Preferred Skills:

N/A

Arena Technical Resources, LLC, (ATR) is an Equal Opportunity Employer (EOE) who will provide equal employment opportunity to employees and applicants for employment without regard to race, ethnicity, religion, color, sex, pregnancy, national origin, age, veteran status, ancestry, sexual orientation, gender identity or expression, marital status, family structure, genetic information, or mental or physical disability.

An Equal Opportunity Employer M/F/D/V

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