CITRIX Sales Strategist - Citrix CSA (Berlin)

Position:
CITRIX Sales Strategist – Citrix CSA
Job Description:
Arrow Enterprise Computing Solutions (ECS) , a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.
Learn more at Sales Strategist – Citrix CSA
We are seeking for an experience Sales Strategist to lead the design and execution of strategies that drive market expansion and long-term revenue growth for the Citrix CSA line of business . This role focuses on identifying new market opportunities, refining our go-to-market approach, and ensuring that our sales strategy positions us to win in competitive and emerging spaces.
The ideal candidate combines strategic thinking, market analysis, and sales acumen to shape how we expand into new segments, geographies, and customer types.
What will you be doing at Arrow:
Market & Growth Strategy

• Conduct market analysis to identify expansion opportunities, avoid churn and sign new logo\’s
• Assess competitive landscape and buyer behavior to inform positioning and differentiation
• Develop market entry strategies, including target accounts, sales motions, and partnership models
• Collaborate with Product and Marketing to align offerings with market needs

Strategic Sales Planning

• Partner with Sales Leadership to set multi-year revenue growth potential
• Create GTM frameworks and playbooks tailored to priority segments
• Recommend new services, sales channels or ecosystem plays

Execution & Enablement

• Translate strategy into actionable plans and programs
• Partner with program managers, product managers and pricing directors to coordinate the impact of prioritised initiatives
• Support regional and vertical leadership in executing expansion strategies
• Align with Marketing stargegist on campaigns – including enablement – that support the different sales initiatives (new logos, expansion, churn avoidance)

Analytics & Insights

• Develop success metrics and dashboards to track initiatives performance.
• Track ROI of initiatives and adjust strategies as needed.

What are we looking for:

• Bachelor\’s degree in Business, Economics, Strategy, or related field (MBA preferred).
• 10+ years of experience in sales strategy, corporate strategy, business development, or management consulting.
• Proven track record of driving market expansion or new GTM initiatives.
• Strong analytical skills with experience in market sizing, competitive intelligence, and financial modeling.
• Excellent communication and executive presentation skills.
• Ability to collaborate across Sales, Product, Marketing, and Finance teams.
• Experience in a high-growth or expansion-stage environment is a plus.

What Success Looks Like

• Clear, data-driven market expansion strategy aligned with company growth goals.
• Successful entry into new industries, geographies, or customer segments.
• Increased market share and revenue contribution from expansion initiatives.
• Strong alignment across GTM teams on growth priorities.

What is in it for you?

• Competitive and attractive employee compensation package
• Reliable & trusting work environment
• Cooperative team with flat structures and communication
• Professional and personal development

Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.
Do you see yourself as our future colleague? If yes – send us your application.
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Location:
DE-Germany – Remote
Time Type:
Full time
Job Category:
Sales