Sales Representative German-Speaking Switzerland– Horeca and Specialist Retail

Responsibilities

AVY is already present in German-speaking Switzerland and wishes to strengthen its commercial development among HORECA professionals and specialist retailers. Your mission will be to open new accounts, build lasting relationships and further develop the presence of AVY wines in a demanding, dynamic and evolving market. Beyond sales, you will play an advisory role with customers: understanding their positioning, proposing relevant assortments, supporting the resale of our wines and sharing useful market insights with AVY to help adapt our commercial approach.

• Develop AVY's commercial presence in German-speaking Switzerland among HORECA professionals and specialist retailers.
• Identify, qualify and approach new high-potential accounts, in line with AVY's positioning and priorities.
• Build and maintain lasting relationships with restaurateurs, hoteliers, wine merchants, specialist retailers and other commercial partners.
• Understand each customer's needs, positioning and constraints in order to propose relevant and adapted assortments.
• Present AVY wines with conviction, professionalism and a consultative approach, highlighting their origin, quality and resale potential.
• Support customers in showcasing and reselling AVY wines, including through tastings, assortment advice, sales arguments and targeted actions.
• Ensure rigorous commercial follow-up: offers, follow-ups, negotiations, orders, customer information and next steps.
• Use the CRM and digital tools reliably to document opportunities, customer portfolio information and market insights.
• Regularly share field observations: customer expectations, consumption trends, competition, pricing, objections and opportunities.
• Work closely with the internal team to ensure a professional, consistent and reliable customer experience.

Requirements

• Proven experience in B2B sales, ideally in wine, beverages, hospitality, gastronomy, specialist retail or a related environment.
• Good knowledge of the German-speaking Swiss market and, ideally, an existing network among HORECA professionals, wine merchants or specialist retailers.
• Excellent command of German; a good ability to communicate in French is required to collaborate effectively with the internal team.
• Confidence in prospecting, opening new accounts, developing a customer portfolio and managing long-term customer relationships.
• Ability to understand a customer's positioning and propose an offer or assortment adapted to their context.
• Strong advisory, listening and resale skills: you know how to help customers better present, recommend and promote products.
• Solid personal organisation, with the ability to manage your time, travel and priorities independently.
• Reliable use of digital tools, CRM and modern communication channels.
• Entrepreneurial, pragmatic and proactive mindset, combined with the ability to work constructively in a small team.
• A humble, positive and constructive personality, aligned with AVY's cooperative spirit, values and attachment to its terroir.

What the employer offers

• An autonomous and stimulating role with real development potential in German-speaking Switzerland.
• The opportunity to represent a historic winegrowers' cooperative, soon to be backed by 125 years of history, recognised for the quality of its regularly awarded wines and deeply rooted in the terroir of Yvorne.
• A diverse range of Vaud wines combining tradition, high standards and modernity.
• A small, committed, passionate and collaborative team.
• An environment where ideas, market feedback and structured commercial approaches are encouraged.
• The opportunity to contribute to the commercial development of a long-established wine house with an approach that is authentic, structured and forward-looking.
• A meaningful mission serving the visibility of Yvorne wines and a unique winegrowing heritage.

• Work location: German-speaking Switzerland, with regular presence in the market and occasional visits to AVY's headquarters in Yvorne.
• Workload: 100% or to be agreed.
• Start date: to be agreed.
• Languages: German required; French necessary to collaborate with the internal team.
• Driving licence: required.

Conditions

• Workload: 100%
• Place of work: Deutschschweiz
• Start date: to be agreed

Workload: 100%

Contact

Proven experience in B2B sales, ideally in wine, beverages, hospitality, gastronomy, specialist retail or a related environment. Good knowledge of the German-speaking Swiss market and, ideally, an existing network among HORECA professionals, wine merchants or specialist retailers. Excellent command of German; a good ability to communicate in French is required to collaborate effectively with the internal team. Confidence in prospecting, opening new accounts, developing a customer portfolio and managing long-term customer relationships. Ability to understand a customer's positioning and propose an offer or assortment adapted to their context. Strong advisory, listening and resale skills: you know how to help customers better present, recommend and promote products. Solid personal organisation, with the ability to manage your time, travel and priorities independently. Reliable use of digital tools, CRM and modern communication channels. Entrepreneurial, pragmatic and proactive mindset, combined with the ability to work constructively in a small team. A humble, positive and constructive personality, aligned with AVY's cooperative spirit, values and attachment to its terroir.

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