Senior Digital Marketing Specialist

h3ABOUT US /h3 pHeadquartered in Lexington, KY, Associations International (AI) is an award‑winning, client‑focused association management company (AMC) serving both domestic and international associations. We partner with volunteer leaders to build extraordinary communities and bring our clients’ missions to life. /p h3DESCRIPTION /h3 pHeadquartered in Lexington, KY, Associations International (AI) is an award‑winning, client‑focused association management company (AMC) serving both domestic and international associations. We partner with volunteer leaders to build extraordinary communities and bring our clients’ missions to life. /p h3ABOUT THE ROLE /h3 pAssociations International is seeking a Senior Digital Marketing Specialist to join the International Coaching Federation (ICF) team. The Senior Digital Marketing Strategist plays a key role in ICF’s marketing and communications team, shaping and executing a high‑impact digital content strategy. This role is responsible for creating engaging, SEO‑optimized content that meets diverse audience needs while strengthening brand awareness and engagement. The Senior Digital Copywriter contributes to content creation, lead generation, and customer retention efforts, ensuring a seamless and integrated user experience across various digital channels. /p h3REQUIREMENTS /h3 ul liWrite engaging, audience‑specific copy for various digital formats (e.g., web, email, social media, advertising, digital assets) to drive brand awareness and user action. /li liDevelop compelling, strategic marketing content across multiple digital channels that align with brand standards and digital best practices. /li liCollaborate with cross‑functional teams to create content that meets the needs of leads and stakeholders and that supports digital marketing objectives. /li liEnsure digital marketing content aligns with digital advertising, email marketing, and website copy strategies. /li liDevelop and execute email strategy and communications planning for organic marketing efforts. /li liPlan, create, audit, and optimize complex email automations for lead generation, stakeholder retention, and additional nurture sequences. /li liOversee the technical administration of the email platform and supporting integrations, including database maintenance, contact list hygiene, and performance optimization. /li liManage sender reputation to optimize email deliverability and effectiveness, particularly with leads. /li liGrow paid lead generation subscriber lists, optimizing engagement and long‑term value. /li liAnalyze data and campaign performance to drive digital content and email strategy, improve engagement, and ensure long‑term impact. /li liCreate SEO‑driven website copy informed by user‑experience best practices. /li liCollaborate with freelance writers to meet content deadlines, while ensuring deliverables are consistent, on brand, and aligned with digital content best practices. /li liStay current with industry trends and innovations in digital marketing and content strategy. /li /ul h3QUALIFICATIONS AND SKILLS /h3 ul liCreative thinker with a talent for crafting engaging, action‑driven content that aligns with digital best practices, including SEO. /li liExceptional written communication and copywriting skills with the ability to adapt tone and style for different audiences and mediums. /li liBachelor’s degree in English, creative writing, journalism, or a related field of study preferred. /li liThis position is open to candidates residing in states where our organization currently has an established employee presence, including FL, GA, IL, IN, KS, KY, MO, NC, OH, PA, TN, TX, and VA. /li li5+ years of copywriting experience with at least 2 years’ experience in digital copywriting. /li liProven ability to write both creative and technical copy, clearly and concisely, for target audiences. /li liStrong ability to maintain a consistent brand voice across multiple platforms. /li liCollaborative team player who can also work independently and manage multiple projects. /li liDeadline and detail oriented. /li liAbility to respond positively to feedback. /li liStrong project management, critical thinking, and problem‑solving skills. /li liKnowledge of AP Style. /li liKnowledge of SEO content best practices. /li liExperience with email marketing software and digital content management tools. /li /ul h3WHY JOIN ASSOCIATIONS INTERNATIONAL? /h3 ul liFlexible Work: Work remotely with flexibility /li liAward‑Winning Culture: Recognized as one of the Best Places to Work in Kentucky since 2012. /li liCompetitive Compensation: Compensation is based on experience. /li liPurpose‑Driven Work: Help strengthen the content and communications of a global organization dedicated to advancing the coaching profession. /li /ul pAt ICF, staff promises guide how employees support one another and bring the organization’s mission to life. These commitments include acting with integrity, prioritizing belonging, being accountable, collaborating fully, and thinking globally. /p pAssociations International is an equal opportunity employer. If you need assistance applying, please contact HR at . /p #J-18808-Ljbffr