Overview As the local owner and SME for the Salesforce customer engagement platform, you drive the transition to a modern, compliant engagement ecosystem in Switzerland. You’ll align business needs with the global platform roadmap, enable adoption, and collaborate with commercial, medical and digital teams to deliver an impactful, data-informed experience. Your leadership will combine platform stewardship, transformation, and change management to scale innovative, AI-enabled capabilities. This role places you at the heart of a high-visibility digital transformation with measurable impact on customer engagement. Verantwortungsbereiche Act as the local Salesforce engagement platform owner and SME; maintain an integrated view of capabilities, priorities, risks and opportunities. Translate business needs into structured requirements and user stories; prioritize initiatives by value, impact, compliance and fit. Lead local transition readiness, process mapping, data readiness, testing and validation; support communications, training and launch planning; ensure post-go-live stabilization and continuous improvement. Define and improve engagement processes; simplify workflows, improve data quality and enable compliant, effective interactions. Own change management and adoption strategy; assess readiness, close capability gaps, develop learning journeys and build a network of champions. Define reporting requirements and dashboards; collaborate to improve data completeness, consistency and quality; enable data-driven decision making. Collaborate with Commercial IT, global product teams, data/analytics, partners and leaders; translate global releases into local adoption and readiness plans; provide progress updates to governance. Zentrale Anforderungen Strong expertise in customer engagement platforms within pharma, biotech or life sciences. Experience leading customer engagement transformations or platform migrations. Expertise in business analysis, process design and requirements gathering. Proven capability in organizational change management and stakeholder engagement. Understanding of data quality, reporting and related business processes. Ability to influence across functions and align business and technology stakeholders. Certifications in customer engagement platforms are desirable; digital platforms, product ownership or change management qualifications are advantageous. Experience with digital innovation, automation or AI-enabled solutions is a plus. collaborative clear communication stakeholder relationship building Salesforce business analysis process design
Salesforce Platform & Engagement Manager in Biel Arbeitgeber: AstraZeneca
AstraZeneca ist ein hervorragender Arbeitgeber, der innovative und dynamische Arbeitsumgebungen bietet, insbesondere für Marketingmanager im Homeoffice. Unsere Unternehmenskultur fördert persönliche und berufliche Entwicklung durch flexible Arbeitsmodelle und die Möglichkeit, an bedeutenden Projekten zu arbeiten, die das Leben von Patientinnen und Patienten verändern. Zudem bieten wir umfassende Weiterbildungsmöglichkeiten und ein unterstützendes Team, das gemeinsam an der Erreichung unserer Ziele arbeitet.
