Digital and Engagement Manager

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Are you a strategic marketing leader with a passion for driving growth through data-driven decision making?

• Do you thrive in a fast-paced environment where you can leverage multiple marketing channels to achieve ambitious goals? If so, we want you on our team!

With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery.

Owned by the NRMA Group, one of Australia’s most trusted brands and its largest Member-owned organisations, we have a large team across our holiday parks, resorts and support office who love what they do, all working together to make holiday magic. Because creating unforgettable holidays is not just our job – it’s in our nature.

Job Description

What you’ll do

We know life isn\’t just about work. That\’s why this is a hybrid role – to help you find the right balance.

We are seeking a highly experienced Digital and Engagement Manager to lead our digital marketing strategy. In this results-oriented role, you will be responsible for overseeing all aspects of our digital marketing efforts, collaborating with other speciality Managers to maximise return. You will play a critical role in growing website conversion performance, increasing member and customer lifetime value, and driving member retention through strategic lifecycle and content marketing initiatives. You will also:

• Develop and execute a comprehensive digital marketing strategy to drive growth, brand awareness, and measurable business outcomes.
• Collaborate with the Media Manager and Always On Media Specialist to manage digital advertising efforts and maximise ROI.
• Partner with the Content & Optimisation Manager to ensure campaigns align with brand guidelines and resonate with target audiences.
• Ensure the team leverages emerging trends, technologies, and tools to maintain a competitive edge.
• Oversee content creation efforts, ensuring they are data-driven and aligned with SEO best practices.
• Collaborate with the Website Producer and Content Specialist to continuously improve user experience and engagement across digital platforms.
• Drive testing and refinement initiatives to optimise conversion rates and customer satisfaction.
• Guide the Media Manager in planning and executing integrated media campaigns.
• Oversee programmatic advertising and “Always On” strategies to sustain consistent visibility and engagement.
• Leverage insights from campaigns to refine ongoing media strategies.
• Provide regular reporting on digital marketing performance, audience insights, and commercial outcomes.
• Collaborate with the Data Analyst to track revenue growth, ROI, and customer acquisition contributions.
• Establish and monitor KPIs, ensuring digital efforts align with business goals and deliver measurable results.
• Lead and mentor the Content & Optimisation Manager, Media Manager, and Data Analyst to achieve team and individual objectives.
• Foster collaboration across internal and external stakeholders to ensure alignment and success.
• Collaborate with the Marketing & Membership Manager to deliver unified customer engagement strategies.
• Establish and maintain data governance best practices to ensure data accuracy and integrity across all marketing channels.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Collaborate effectively with internal stakeholders across various departments, including sales, product, and customer service.

What you’ll bring

• Bachelor’s degree in Marketing, Communications, Digital Media, or related discipline
• 5+ years of experience in digital marketing, preferably within the travel, tourism or hospitality sectors
• Proven track record in delivering digital campaigns with measurable commercial outcomes.
• Expertise in SEO, content marketing, programmatic media, and performance reporting.
• Proficiency with analytics tools (GA4, LookerStudio), CRM systems (Braze), and CMS platforms (Contentful).
• Leadership experience with the ability to manage diverse teams and foster collaboration.
• In-depth knowledge of paid media strategy, including SEM, social media advertising, and display advertising.
• Solid understanding of marketing automation platforms and their application in driving customer engagement.
• Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.
• Experience with data governance practices and data quality management.
• Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate others.
• Experience working in a fast-paced, results-oriented environment.
• Flexibility for occasional intrastate or interstate travel to visit properties or attend meetings.

What’s in it for you?

At Parks & Resorts we are not just about discounts (although you do get these too). We know everyone leads a life of their own and regardless of what stage you are at we have something to suit!

• Progressive flexibility, leave and well-being benefits to help you balance all of life\’s priorities
• Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
• Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• “ME” day – one extra day of paid leave per year, called a ME Day, to use at any time during the calendar year
• Market leading 18 weeks paid primary and 4 weeks paid secondary parental leave entitlements
• Discounts on all NRMA insurance products including car, home & travel
• Grow or progress your career and move around the country or across the NRMA Group\’s business with us.

Know you belong
At NRMA Parks & Resorts we celebrate and welcome difference and work together to create an inclusive workplace where our people feel respected, heard, valued and connected no matter what background or experience. We welcome people from First Nations and all walks of life and embrace unique perspectives.

While we continue to commit to an inclusive, equitable and diverse workplace we are proud of our key achievements to date:

• We made the 2022 AFR Boss Best Places to Work List
• Recognised by Reconciliation Australia for our ‘Stretch’ Reconciliation Action Plan
• Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality 2023-2025
• Certified as a Family Inclusive Workplace
• Awarded 2023 Australian Workplace Equality Index (AWEI) Bronze Employer, 2022 AWEI Most Improved Employer and 2024 Gold Employer

Are you nodding your head as you read this? Ready to roll up your sleeves and really make a difference? Apply now! We cannot wait to hear from you!

As part of our recruitment process, all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.

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