Head of Performance Marketing

Digital & Search Marketing (Marketing & Communications)

Our Client:
Our client is in the beauty industry and is located north of the river. They are seeking a data-savvy, results-oriented Head of Performance Marketing to lead and optimise our Google, Meta, Pinterest, and TikTok ad campaigns.

Your New Role:
This full-time, permanent role is ideal for an experienced and analytical thinker who thrives in a collaborative team environment. You\’ll develop and execute digital advertising strategies with a multimillion-dollar ad budget that drives brand growth, engages our audience, and meets business goals. This role comes with a competitive salary, paying between $150k – $180k depending on the experience of the successful individual.

Key Responsibilities:

1. Campaign Management: Oversee end-to-end management of ad campaigns on Google, Meta (Facebook and Instagram), Pinterest, and TikTok, from planning to execution and analysis.
2. Data Analysis: Analyse and interpret campaign performance metrics to identify trends, optimise for ROI, and inform strategic decisions.
3. Budget Oversight: Manage digital advertising budgets effectively to maximise reach and performance, ensuring alignment with business goals.
4. Cross-Functional Collaboration: Work closely with creative, content, and product teams to ensure cohesive brand messaging and optimal ad content.
5. Market Research: Stay informed on platform updates, trends, and best practices in digital advertising, adapting strategies accordingly.
6. Reporting: Prepare regular performance reports and insights for key stakeholders, translating data into actionable recommendations.

What you\’ll need to succeed:

1. Proven experience in digital advertising across Google, Meta, Pinterest, and TikTok.
2. Strong analytical skills and a data-driven mindset.
3. Proficiency in using data visualisation and analytics tools (e.g., Google Analytics, Ahrefs, Semrush, Meta Ads Manager).
4. Excellent communication and teamwork skills.
5. The ability to thrive in a collaborative, fast-paced environment.

Benefits:

1. Competitive salary package
2. Opportunities for professional development
3. Great supportive team culture

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