ABOUT EDURINO
EDURINO sets new standards for early childhood education through hybrid learning.
We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.
As one of Europe’s most innovative EdTechs, we’re already generating double‑digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.
ABOUT THE ROLE
As our Senior CRM Manager you will drive retention strategies as a vital lever for our sustainable growth. Bridging the gap between Product and Marketing, you have the autonomy to shape customer touchpoints and the creative freedom to experiment boldly with a product that provides genuine educational value and joy to children and parents alike.
- Take full ownership of the reactivation and repurchase strategy, steering the KPIs that define our long‑term customer success and loyalty
- Lead the end‑to‑end execution of user‑flows and campaign sendouts, while continuously evolving our setup into a seamless automated ecosystem
- Craft high‑quality, on‑brand copy and visual assets by utilizing AI environments to maintain speed within our team
- Cultivate a rigorous A/B testing culture by defining clear hypotheses and evaluating tests across content, triggers, and incentives to generate actionable insights
- Partner closely with the Product team to extend digital learning features into CRM touchpoints, ensuring our communication supports the overall customer journey
- Integrate wider marketing campaigns and product launches into personalized, customer‑facing plans that resonate with our community of parents
ABOUT YOU
We are looking for a data‑fluent strategist who possesses the creative spark to turn emails into a captivating narrative for families. You thrive in an environment where you own the entire lifecycle, from high‑level roadmap definition to the final analytical evaluation.
- 4+ years of relevant CRM experience in a B2C environment, ideally with an app‑based product
- Expertise in building complex automation triggers and lifecycle setups that go beyond welcome or abandoned cart flows
- A strong analytical foundation with the ability to set up and manage your own monitoring systems for KPIs, cohort analysis, and segmentation
- Native‑level German and fluent English skills to ensure our communication is empathetic and culturally resonant
- Advanced proficiency in leveraging AI tools to build custom workflows that accelerate creative production and strategic ideation
- Experience working in small, lean teams where you are comfortable handling everything from high‑level strategy to hands‑on execution
- Passion for storytelling and turning user insights into creative, audience‑oriented stories
- Bonus: You have a track record of successfully scaling friend‑referral systems or launching emerging communication channels like WhatsApp and RCS
