Drive our growth across digital and commercial channels, from strategy to campaigns, with one clear goal:
"Qualified leads, higher conversion and sustainable growth".
Start immediately or by agreement.
What you'll do
- Develop and implement a holistic growth marketing strategy for B2B and B2C audiences
- Build and optimise the full funnel, from awareness and lead generation to conversion and retention
- Plan and run performance campaigns on LinkedIn, Google Ads, Meta and other channels, and test landing pages, messaging, creatives and calls to action
- Build automated lead nurturing and CRM processes, and run email, newsletter and outreach campaigns
- Run A/B tests and growth experiments, track KPIs such as CAC, CPL, conversion rate, ROAS and customer lifetime value, and report on them in dashboards
- Support SEO, website and conversion rate optimisation, product launches, partnerships and events
- Work closely with sales on lead quality, handover and sales enablement, and manage agencies, freelancers and the marketing budget
What you bring
- Completed degree in marketing, business administration, communications, digital marketing or a related field
- Practical experience in growth, digital or performance marketing, including Google Ads, LinkedIn Ads or Meta Ads
- Strong understanding of digital funnels, lead generation and conversion optimisation
- Confident with data and marketing KPIs, and able to turn analyses into concrete improvements
- Independent, structured and execution-focused, with initiative and entrepreneurial thinking
- Excellent German and English
Nice to have
Several years in growth or performance marketing, ideally B2B and in a startup or scale-up in SaaS, HealthTech, MedTech or EdTech; experience with CRM and marketing automation, tools like Google Analytics, HubSpot or LinkedIn Campaign Manager, SEO and content marketing, working with sales teams and international markets; and an understanding of medical or healthcare audiences.
What we offer
A key role with direct impact on the company’s growth, room to shape things with short decision-making paths, direct collaboration with management and every part of the business, the chance to build marketing structures, processes and channels, a flexible and modern way of working, and an ambitious Swiss startup at the intersection of medicine, education and technology
#J-18808-Ljbffr
