Auf einen Blick
- Aufgaben: Erstelle fesselnde Inhalte und produziere Videos für verschiedene Kanäle.
- Unternehmen: Innovatives Unternehmen im Bereich SaaS mit Fokus auf Technologie und Kreativität.
- Vorteile: Flexibles Arbeiten, kreative Freiheit und die Möglichkeit, mit modernster Technologie zu arbeiten.
- Weitere Informationen: Dynamisches Team mit vielen Entwicklungsmöglichkeiten und einem kreativen Arbeitsumfeld.
- Warum dieser Job: Nutze deine Kreativität, um komplexe Technologien verständlich zu machen und echte Ergebnisse zu erzielen.
- Qualifikationen: 3-5 Jahre Erfahrung in Content- oder Produktmarketing, starke Kommunikationsfähigkeiten.
Das prognostizierte Gehalt liegt zwischen 54000 - 66000 € pro Jahr.
- Content and Product Marketing Specialist
- Description
- The Autenti Content & Communication Team is looking for a
Product & Content Marketing Specialist who combines creativity, strategic thinking, and a genuine passion for technology.
This role bridges product marketing with hands‑on content creation and is ideal for someone who enjoys translating complex software into clear, engaging communication that drives business results.
We’re looking for someone who is equally comfortable facilitating product workshops, writing landing pages, recording Reels, and optimizing content with AI and SEO tools.
Location
Warsaw / Kraków / Hybrid / Remote
Responsibilities
- Content & Video Production
- Create engaging content across multiple formats and channels, including website pages, landing pages, blog articles, and e‑books.
- Own the entire production process for short‑form videos (Reels/Shorts) - from ideation and scripting to filming and basic editing.
- Comfortably appear on camera, representing Autenti in short‑form videos, product explainers, educational content, and social media campaigns.
- Develop sales enablement materials, including presentations, one‑pagers, and scripts for product‑related assets.
- Product Marketing & Go‑to‑Market
- Translate complex technical concepts into compelling business value propositions, creating clear product positioning and messaging.
- Organize and independently facilitate product marketing workshops with internal stakeholders to identify customer insights, target audiences, use cases, unique selling propositions (USPs), and define effective Go‑to‑Market strategies.
- Coordinate product launches and manage the annual product marketing roadmap using Asana.
- SEO Content
- Create high‑quality, SEO‑optimized content using tools such as
- Neuron Writer ,
- Ahrefs , and
Gen AI solutions.
- SMB Marketing & Website Copywriting
- Own communication for the SMB segment in close collaboration with the Performance Marketing team.
- Manage website content in Hub Spot CMS, coordinate website projects, and continuously benchmark competitor messaging and positioning.
- Key Performance Indicators (KPIs)
Reach & Engagement: Social media engagement metrics, with a particular focus on video views and audience retention (viewer retention curves) for short‑form video content such as Reels.
Traffic & Conversions: Website traffic and engagement metrics for published content, including conversion and lead attribution based on Hub Spot analytics.
Execution & Delivery: Timely delivery of creative video assets, Go‑to‑Market (GTM) strategies, and product marketing content supporting product launches and marketing campaigns.
Requirements
- 3–5 years of experience in Content Marketing or Product Marketing within Saa S, Legal Tech, or B2B technology environments.
- A unique combination of creativity, strategic thinking, and a strong technology mindset.
You should genuinely enjoy technology and be able to explain it in an engaging, accessible way.
- Hands‑on experience independently creating and producing short‑form video content (Reels/Shorts) for business or personal brands.
- Ability to simplify complex product and business concepts into clear, engaging messaging.
- Excellent copywriting and editorial skills in both Polish and English.
- High level of ownership and independence, with practical experience using SEO and AI tools such as Ahrefs, Neuron Writer, Chat GPT, Gemini, or Claude.
- Experience working with a CMS (preferably Hub Spot CMS) and email marketing tools will be considered a strong advantage.
- In accordance with pay transparency regulations, candidates will be informed of the salary range at the first stage of the recruitment process.
- #J-18808-Ljbffr
Content and Product Marketing Specialist Arbeitgeber: AUTENTI
Als Arbeitgeber bieten wir eine dynamische und unterstützende Arbeitsumgebung, die es unseren Mitarbeitern ermöglicht, ihre Fähigkeiten im Bereich des Rechts zu entfalten und sich in einem internationalen Kontext weiterzuentwickeln. Unsere Unternehmenskultur fördert Teamarbeit und Innovation, während wir gleichzeitig flexible Arbeitsbedingungen und umfassende Weiterbildungsmöglichkeiten anbieten, um sicherzustellen, dass unsere Mitarbeiter in ihrer Karriere wachsen können. Mit der Möglichkeit, vollständig remote zu arbeiten, genießen Sie die Freiheit, von überall aus zu arbeiten, während Sie an spannenden Projekten zur Expansion in den DACH-Markt teilnehmen.
