Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe.
As our Media Manager, you’ll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products.
Your new Role
- Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
- Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
- Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
- Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
- Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
- Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
- Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts.
- Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.
Your Skills
- 2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment.
- Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity.
- Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
- Experience in managing agency and media supplier relationships.
- Excellent communication skills; fluency in English is essential.
- Experience with programmatic media buying is a plus.
- Experience in shaping creative strategy and direction is a plus.
- Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
- High motivation, adaptability, and a drive to challenge the status quo.
Our Offer
- Be part of a unicorn turned publicly listed company’s success story.
- Enjoy work‑life balance and flexible working hours with working-from-home options.
- Invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and training.
- Experience a truly international and diverse working environment with more than 90 nationalities.
- Benefit from discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, and special offers on used cars for you and your family.
- Support mental well‑being with free access to Headspace.
Join us in building the best way to buy and sell cars!
Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.
At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.
Video Advertising Manager (f/m/x) Arbeitgeber: Auto1 Group
Als Expansion Manager (d/m/w) bei WKDA profitierst du von einem dynamischen Arbeitsumfeld innerhalb der AUTO1 Group, Europas führender digitaler Automobilplattform. Wir bieten dir flexible Arbeitszeiten mit der Möglichkeit auf Home Office, flache Hierarchien, in denen du Verantwortung übernehmen und viel lernen kannst, sowie zahlreiche Mitarbeiterbenefits wie Rabatte auf namhafte Marken und einen übergesetzlichen Zuschuss zur betrieblichen Altersvorsorge. Werde Teil eines innovativen Teams, das dir nicht nur berufliche Herausforderungen bietet, sondern auch Raum für persönliches Wachstum.