Overview
In this role you own the DACH regional marketing strategy for Hexagon’s Machine Control division, translating complex machine control tech into compelling content for dealers and site managers. You’ll partner with sales, product marketing, and the dealer network to drive demand, enable partners, and optimize campaigns across Germany, Austria, and Switzerland. You’ll craft high-impact content, manage co-op/MDF programs, and lead regional events to strengthen market presence. This role blends strategy with hands-on execution in a fast-moving, tech-driven construction environment.
Leistungen / Benefits
- remote-first setup within DACH
- flexible working hours
- ownership and responsibility culture
- global career opportunities
- learning and development
- competitive compensation
Verantwortungsbereiche
- Own the DACH regional marketing strategy and prioritisation aligned with global product strategy and revenue targets
- Create and localise high-impact marketing content (application stories, guides, product sheets, video scripts, social assets) for DACH audiences
- Bridge technical complexity and customer value with messaging for operators, site managers, and dealer reps
- Build and maintain strong relationships with DACH distributors and dealer networks to drive co-marketing campaigns and enablement programs
- Develop and execute dealer enablement programs (trainings, POS materials, demo campaigns, digital assets)
- Manage dealer co-op and MDF budgets with ROI tracking against KPIs
- Plan and execute regional trade shows and industry events (Bauma, regional expos)
- Coordinate and execute sales promotions with DACH sales team to boost pipeline
- Ensure brand consistency across all DACH dealer touchpoints with guidelines and templates
- Monitor dealer and campaign performance, optimise activities against KPIs
- Collaborate with global product marketing, sales, and European teams to align regional initiatives with business objectives and feed insights back to global strategy
- Leverage digital channels (LinkedIn, YouTube, SEA/SEM, email) and marketing automation to extend reach and generate leads
Zentrale Anforderungen
- 5+ years of B2B marketing in dealer-based industries; direct construction/ machine control experience preferred
- Bachelor’s degree in Marketing, Business Administration, Communications, or a technical field with business studies
- Strong understanding of dealer/distributor channel dynamics, including co-op/MDF programs and partner enablement
- Proven ability to plan and execute regional marketing programs from strategy to measurement
- Hands-on experience with CRM (Salesforce), marketing automation (Pardot, HubSpot), and CMS
- Comfort with digital marketing tools (LinkedIn Campaign Manager, Google Ads, social media management) and basic video production/editing
- Strong project management and multi-priority handling skills in fast-paced environments
- Excellent communication and relationship-building; able to interact with dealers on-site and with international teams
- Hands-on mindset; willingness to write copy, capture on-site photos, and contribute across activities
- Familiarity with AI-assisted marketing tools and interest in how emerging tech boosts content and campaigns
- Native German and business-fluent English; other European languages a plus
- Willingness to travel ~25–30% within DACH and occasionally internationally
- strong relationship-builder
- excellent communicator
- hands-on and proactive
- Salesforce
- Pardot
- HubSpot
