Lead Organic Social Media (f/m/d)

Are you ready to own and shape the future of AutoScout24’s organic social media presence? As our Lead Organic Social Media , you’ll build our strategy from scratch, taking it from concept to execution. You’ll lead a talented team—a creative videographer and an internal influencer—crafting content that captivates audiences and drives engagement. Plus, you’ll collaborate with our European teams to ensure we’re hitting all the right notes across different markets.

If you’re an experienced social media pro who loves a blank slate and thrives on creating impact, this is your moment to shine!

What You’ll Do

• Build the Big Picture: Develop and roll out an outstanding organic social media strategy that puts AutoScout24 front and center on TikTok, Instagram, YouTube, and Facebook.
• Lead the Dream Team: Inspire and manage your crew of creative rockstars—a videographer and an internal influencer—to produce scroll-stopping content.
• Create Buzzworthy Content: Oversee content planning and ensure everything we post is fresh, innovative, and tailored to each platform.
• Grow the Community: Develop smart strategies to connect with our audience, spark conversations, and build a loyal following across all platforms.
• Align Across Borders: Work closely with our European country teams to make sure our social media efforts hit the mark locally while staying true to the overall brand vibe.
• Keep Tabs on Performance: Track key metrics, learn from the data, and tweak strategies to keep leveling up.
• Stay Ahead of Trends: Be the one who always knows what’s next—whether it’s a new feature, platform, or trend—and make sure we’re ahead of the curve.
• Collaborate to Win: Team up with paid social, brand marketing, and other departments to deliver cohesive campaigns that pack a punch.

What You Bring

• Experience That Counts: Minimum of 4–6+ years of managing and growing organic social media accounts, with a track record of building successful strategies.
• Leadership Skills: You’ve led teams and know how to motivate creative minds like videographers and influencers to deliver their best work.
• Strategic Mindset: You get how social media fits into the bigger picture and have experience making strategies work for broader business goals.
• Creative Edge: You’ve got a sharp eye for content that stands out, engages audiences, and nails the brand tone.
• Platform Mastery: You know TikTok, Instagram, YouTube, and Facebook inside out—from best practices to algorithm hacks.
• Data-Driven: Numbers don’t scare you. You know how to analyze performance and use insights to make smart decisions.
• Languages: Fluent in English and German—you’ll need both to excel in this role.

AutoScout24 offers benefits that enable our employees to work as independently and effectively as possible. We provide a hybrid work model, flexible working hours, 30 days of paid vacation, and modern office spaces, to name just a few of our benefits. Our goal is to create a stimulating work environment where you can reach your full potential.

If this description appeals to you but you have doubts about whether your skills meet our requirements: We value personality, ambition, and an open-minded perspective. Don’t hesitate to get in touch with us and showcase your personal strengths.

At AutoScout24, we welcome diverse lifestyles and cultural backgrounds. We see diversity as a strength. We know that mixed teams work more successfully. Our organization consists of more than 50 different nationalities – all working together respectfully and as equals.

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