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- Aufgaben: Manage and optimize international performance marketing campaigns in Google/Bing with large budgets.
- Arbeitgeber: Join AutoScout24 Group, a leader in the market, driving innovation and transformation.
- Mitarbeitervorteile: Enjoy a culture of growth, tools for success, and support to reach your potential.
- Warum dieser Job: Be part of a dynamic team where your ideas can change the way the world moves.
- Gewünschte Qualifikationen: Bachelor's degree and 3+ years as a Paid Search Manager with strong analytical skills.
- Andere Informationen: Fluent English required; programming skills and automotive experience are a plus.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
A careerdrivenbyyou. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community. What you’ll do: As a Performance Marketing Manager – SEA you are eager to bring AutoScout24 SEA activities to the next level. You will operatively manage & optimize international performance marketing campaigns in Google/Bing with large budgets. This position is key within the team to consolidate execution excellence but also to play an integral role in planning the SEA strategic vision. You will be able to work independently yet cross-functionally with other Performance Marketing Managers and with other company functions: Play an integral role in planning strategic vision for the SEA team.Define, implement and evaluate A/B tests for advertising material, landing pages and any other advertising variants.Independently analyse the performance of web and app campaigns in order to identify new opportunities to increase efficiency and growth.Use your technical expertise to automate campaign/ad creation and optimization.Internal stakeholder management (e.g. Online Marketing Team or Product). What you’ll bring: You have a degree (Bachelor or Master) or comparable education.+3 years of relevant work experience as a Paid Search Manager (SEA).Experience working hands-on with popular PPC ad platforms (Google Ads/Microsoft Advertising), with proficiency in keyword planning, account and event setups, bid strategies, automation and notifications in the account and all other facets of successfully managing complex paid search accounts (over 10 markets).Experience with paid search analytics and research tools (Google Analytics, GTM, Google scripts, Ubersuggest, Similarweb, etc).Experience managing large budgets and forecasting scenarios.Strong analytical skills and results oriented mindset.Great communication and stakeholder management skills.Fluent English. These Skills are a Plus: Programming skills (JavaScript or SQL) – You feel comfortable with scripts and automation.Working with other paid search platforms- Apple Search Ads, Display…Automotive industry experience / affinity.B2C and Lead generation experience.German and/or any other language is a plus (written and spoken). A culture of growth With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential. For a career where you can drive our business and shape your future, apply now.
Performance Marketing Manager- Paid Search (SEA) Arbeitgeber: AutoScout24
Kontaktperson:
AutoScout24 HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Performance Marketing Manager- Paid Search (SEA)
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially in SEA. Follow industry leaders on social media and engage with their content to stay updated on best practices and innovative strategies.
✨Tip Number 2
Network with professionals in the field of paid search marketing. Attend webinars, workshops, or local meetups to connect with others who can provide insights or even referrals for the Performance Marketing Manager position.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimized performance and what tools you used to achieve results during interviews.
✨Tip Number 4
Highlight any experience you have with automation and scripting in your discussions. If you have programming skills, be sure to mention how they can enhance campaign efficiency and effectiveness in your role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Performance Marketing Manager- Paid Search (SEA)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Performance Marketing Manager - SEA position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to emphasize your relevant experience in paid search management, particularly with Google Ads and Microsoft Advertising. Include specific metrics or achievements that demonstrate your success in managing large budgets and optimizing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and your understanding of AutoScout24's mission. Mention specific examples of how you've successfully managed SEA campaigns and contributed to strategic planning in previous roles.
Highlight Analytical Skills: In your application, be sure to highlight your analytical skills and experience with tools like Google Analytics and GTM. Provide examples of how you've used data to drive decisions and improve campaign performance.
Wie du dich auf ein Vorstellungsgespräch bei AutoScout24 vorbereitest
✨Showcase Your Analytical Skills
As a Performance Marketing Manager, your analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to optimize campaigns and drive results. Highlight any tools you’ve used, like Google Analytics or GTM, to demonstrate your expertise.
✨Demonstrate Your Experience with PPC Platforms
Make sure to talk about your hands-on experience with PPC ad platforms such as Google Ads and Microsoft Advertising. Discuss your familiarity with keyword planning, bid strategies, and managing large budgets to show that you can handle the responsibilities of the role.
✨Prepare for Technical Questions
Since technical expertise is important for this position, be ready to answer questions related to automation and scripting. If you have programming skills in JavaScript or SQL, mention them and provide examples of how you've applied these skills in your previous roles.
✨Communicate Your Stakeholder Management Skills
Effective communication and stakeholder management are key in this role. Prepare to share experiences where you successfully collaborated with cross-functional teams or managed internal stakeholders, emphasizing your ability to work independently while still being a team player.
