Head of Content & Thought Leadership

The Head of Content & Thought Leadership at Auto Store will lead and shape the global Content & Thought Leadership function, currently a team of five.

This role is responsible for defining the vision, strategy, and operating model for how Auto Store builds authority, educates the market, and communicates value across the customer journey.

The Head will collaborate closely with Brand, Product Marketing, PR, Community, Performance Marketing, Sales, and Regional Marketing teams.

They will act as the organization's go-to expert on content strategy, thought leadership, editorial excellence, and content operations.

Key Responsibilities

• Define the long-term vision and strategy for Auto Store's Content & Thought Leadership function, building a scalable, high-impact content engine.
• Develop and lead the global content and thought leadership strategy across audiences, channels, regions, and funnel stages.
• Own Auto Store's editorial architecture, content priorities, content pillars, and thought leadership agenda.
• Establish a coherent content system that supports awareness, education, consideration, conversion, retention, and advocacy objectives.
• Ensure content and thought leadership are effectively activated across social media, community programs, events, PR, regional marketing, sales enablement, and partner channels.
• Build and manage a scalable content production and content operations model, including planning, prioritization, governance, workflows, and quality standards.
• Drive cross-functional alignment with Brand, Product Marketing, PR, Community, Performance Marketing, Sales, and regional teams.
• Lead, coach, and develop the Content & Thought Leadership team while fostering a culture of accountability, editorial excellence, collaboration, and continuous improvement.

Experience & Qualifications

• 10+ years of content marketing experience across the full funnel.
• 5+ years of people management experience.
• Proven track record of building and scaling content marketing and thought leadership functions in B2B environments.
• Experience working in both startup/scale-up and mature, complex organizations.
• Excellent stakeholder management and project management skills.
• Experience developing content programs that support brand building, product launches, community engagement, demand generation, and commercial objectives.
• Strong communication skills, with the ability to translate complex topics into compelling narratives for different audiences.
• Experience working with multi-channel content ecosystems, including social media, events, communities, owned channels, and AI-enabled content workflows.
• Logistics, supply chain, automation, robotics, or industrial technology experience preferred.

We Offer

A Collaborative and Inclusive Culture where we celebrate and value everyone’s contributions, encouraging diverse perspectives in decision-making.

Work-Life Balance & Well-being : We offer 1 hour per week of paid exercise prioritizing your mental and physical well-being.

A Creative and Safe Workplace by joining a company experiencing rapid growth, with the stability of being Norway’s first unicorn listed on the Oslo Stock Exchange.

International and Supportive Environment within a Norwegian multinational that values collaboration and innovation.

The location for this role is Lysaker Oslo, Norway or Berlin, Germany

Application deadline: August 19th .

Please note that we review applications continuously—if this opportunity excites you, we encourage you to apply as early as possible! All inquiries are treated confidentially.

Auto Store does not accept agency resumes or assistance for this role.

Please do not forward resumes to our job's alias or Auto Store employees.

Auto Store is not responsible for any fees related to unsolicited resumes.

This policy should be respected.