Job Description: Sales & Business Development Manager – DACH region (Switzerland Focus)
Who we are:
Since 2014, AVANTCHA has been transforming the ancient ritual of tea for a modern lifestyle, pushing the boundaries of how one of the world’s oldest and most loved beverages can be experienced. The name brings together “avant-garde” and “cha”, the Chinese word for tea. It captures the idea at the heart of AVANTCHA: a deeply rooted tea culture, continuously reimagined through a contemporary lens. With more than 150 teas, including rare single-origin teas, a curated matcha selection, and original blends, we transform our collection into creative, refreshing beverages, from mocktails and cocktails to gourmet food pairings. AVANTCHA’s owners have travelled the world to meet producers and source directly from tea gardens. Those relationships continue to influence what we select today. Modern tea ware and gifts complete the experience for true tea lovers. AVANTCHA is the tea partner of choice for many of the world’s leading hotels and restaurants and creates bespoke gifting experiences for corporate clients around the world. We serve tea drinkers directly through our e-commerce platforms and Tea Bars in Dubai and Bangkok. The Tea Bars also give us a place to test new formats, recipes, and occasions, and to keep pushing the boundaries of how tea can be enjoyed.
Who we are looking for:
We are seeking an ambitious and commercially driven Sales & Business Development Manager to accelerate AVANTCHA's commercial growth across Switzerland , with the opportunity to expand the role into the wider DACH region (Germany, Austria, etc.) as the business grows.
Initially, your primary focus will be building AVANTCHA's presence throughout Switzerland by identifying new business opportunities, securing strategic partnerships, developing key accounts and strengthening our position within luxury hospitality, premium retail, corporate, wholesale and foodservice channels.
As AVANTCHA continues its expansion, this position is expected to evolve into a broader regional commercial leadership role, driving business development initiatives across the DACH region while helping shape AVANTCHA's long-term commercial strategy in Central Europe.
This is a full-time remote position requiring an entrepreneurial mindset, outstanding relationship-building skills, strong commercial acumen and a genuine passion for luxury hospitality and premium brands.
Key Responsibilities
Strategic Business Development
- Develop and execute AVANTCHA's commercial growth strategy for Switzerland, laying the foundation for future expansion across the DACH region.
- Identify opportunities to expand market share across luxury hospitality, premium retail, corporate gifting, wholesale and foodservice sectors.
- Conduct ongoing market analysis to identify commercial opportunities, competitive trends and customer insights across Switzerland and neighboring DACH markets.
- Develop strategic initiatives that strengthen AVANTCHA's position as the leading luxury tea supplier throughout the region.
- Build long-term relationships with key hospitality groups, distributors, consultants, industry associations and strategic partners.
- Support the evaluation and execution of market entry strategies into Germany and Austria as the business expands.
- Drive sustainable revenue growth by acquiring new business opportunities across targeted sectors.
- Manage the full sales cycle from prospecting through negotiation, onboarding and ongoing account management.
- Prepare tailored commercial proposals and presentations.
- Consistently achieve monthly, quarterly and annual sales targets.
- Maintain an active pipeline of qualified opportunities through proactive business development.
- Maximise revenue opportunities within existing client accounts through consultative selling and relationship management.
- Prepare the commercial infrastructure required to successfully support AVANTCHA's future expansion into Germany and Austria.
- Monitor competitor activity, pricing strategies and market developments across Switzerland and the wider DACH region.
- Provide commercial recommendations that support AVANTCHA's regional growth strategy.
- Identify market opportunities, customer trends and product gaps to support future expansion.
- Forecast sales performance and maintain accurate CRM reporting.
- Share market intelligence to assist in future regional planning.
Experience
- Minimum 5 years' experience in Business Development, Sales or Key Account Management.
- Experience within luxury hospitality, premium food & beverage, FMCG, retail or luxury consumer brands preferred.
- Proven track record of consistently achieving sales targets.
- Experience developing new business within the Swiss market.
- Experience managing high-value client relationships.
- Existing network within luxury hospitality, hotels, restaurants or corporate sectors is advantageous.
- Experience developing business across multiple European markets would be highly advantageous.
- Experience within the DACH region is preferred but not essential.
- Knowledge of regional distribution networks and luxury hospitality groups across Germany and Austria is advantageous.
Languages
- French would be advantageous.
- Additional European languages are considered a strong asset.
This is more than a country sales role. As AVANTCHA continues its expansion throughout Europe, this position is intended to evolve into a broader regional commercial leadership role with the opportunity to help establish and grow our presence across the DACH region, build strategic partnerships, and contribute to the future structure of our European sales organisation.
Why Join AVANTCHA?
Joining AVANTCHA means becoming part of a fast-growing global luxury tea brand recognised by some of the world's finest hotels, restaurants and retailers. You'll have the opportunity to shape our commercial growth across Switzerland, build lasting partnerships with premium clients and play a key role in expanding one of the most respected luxury tea brands in the industry.
If you're passionate about business development, relationship building and delivering exceptional customer experiences, we'd love to hear from you.
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