Business Development Representative, (National Instrument Products)

Farnell Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Business Development Representative (m/f/d) – NI Test Solutions Drive Innovation. Build Relationships. Grow Business.

Are you passionate about technology, sales, and helping customers solve complex engineering challenges?

We’re looking for a motivated Business Development Representative (BDR) to help expand our NI (National Instruments) Test business by identifying new opportunities, engaging prospective customers, and supporting our regional sales teams.

In this role, you’ll combine your curiosity for technology with your ability to build relationships, creating qualified sales opportunities for industry-leading test and measurement solutions.

• What You’ll Do
• Identify and qualify new business opportunities through outbound prospecting, inbound enquiries, marketing campaigns, and partner referrals.
• Engage with prospective and existing customers to understand their testing, validation, and measurement challenges across R&D, manufacturing, and validation environments.
• Initiate customer conversations to introduce NI Test products, software, and system-level solutions.
• Qualify opportunities based on customer needs, technical fit, budget, and project timelines before handing them over to the appropriate sales team member.
• Respond promptly to customer enquiries regarding NI Test products, capabilities, and applications.
• Maintain regular follow-up with prospects to ensure opportunities continue progressing through the sales pipeline.
• Collaborate with Sales, Marketing, Product teams, and NI partners to deliver a consistent customer experience and account strategy.
• Accurately record customer interactions, activities, and opportunities within the CRM system.
• Contribute to regional pipeline growth, increased market penetration, and overall revenue objectives.
• Support additional business development initiatives as required.
• What We’re Looking For

You are a proactive, customer-focused professional who enjoys connecting with people and learning about technology.

• A Bachelor's degree or equivalent experience.
• A foundational understanding of-or genuine interest in-NI Test and Measurement solutions.
• Knowledge of sales processes, lead generation, prospecting, and opportunity qualification.
• Strong communication and relationship-building skills.
• Excellent organisational skills with attention to detail.
• The ability to manage multiple priorities while working collaboratively within a team.
• A positive, self-motivated attitude and a desire to learn and develop.
• Good English and German communication skills, both written and spoken.
• What You’ll Bring
• Confidence engaging customers through phone, email, and virtual meetings.
• Curiosity to understand customer challenges and identify business opportunities.
• Strong problem-solving and active listening skills.
• A collaborative mindset and the ability to work closely with Business Development Managers, Account Managers, Inside Sales, Marketing, and Product teams.
• Commitment to maintaining accurate CRM records and supporting reliable sales forecasting.
• What's in it for You
• Participation in exciting and motivating projects with a supportive team environment where everyone really is working toward the same goal
• Flat hierarchies, short decision-making paths and a high degree of personal responsibility with a wide scope for decision-making
• Structured onboarding as part of the NEO program and qualified induction training
• Flexible working hours, mobile working and working abroad "Workation"(10 days/year)
• 30 days' vacation plus special leave days for private matters
• Subsidized company pension scheme
• Additional payment for VWL Fitness allowance
• Job bike
• Commuting allowance
• Canteen and Barista Bar
• Employee Assistance Program

Why Join Us?

This is an exciting opportunity to build your career in technical sales while working with world-class test and measurement technologies.

You’ll receive support from experienced sales professionals, gain exposure to innovative engineering solutions, and play a key role in helping customers succeed.

If you’re ambitious, enjoy building relationships, and are excited by technology and business development, we’d love to hear from you.

Avnet is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

As a leading global technology distributor and solutions provider, Avnet has served customers’ evolving needs for more than a century.

Through regional and specialized businesses around the world, we support customers and suppliers at every stage of the product lifecycle.

We help companies adapt to change and accelerate the design and supply stages of product development.

With a unique viewpoint from the center of the technology value chain, Avnet is a trusted partner that solves complex design and supply chain issues so customers can realize revenue faster.

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