Digital Growth and Web Publishing Manager 100%

h3Digital Growth and Web Publishing Manager 100% /h3 pDo you enjoy creating digital campaigns, publishing web content and using data to improve the full client journey? Do you combine an analytical mindset with experience in digital marketing, tracking and website publishing? Join Vontobel in a role that connects digital client acquisition with engaging and reliable website experiences. /p pAs a Digital Growth Web Publishing Manager, you will execute and optimise digital campaigns while creating and maintaining content across Vontobel’s websites. You will use tracking and analysis to understand the full client journey, identify improvements and connect digital activity with commercial impact. /p h3What would your role be? /h3 ul liPlan, execute and optimise digital acquisition campaigns, with a focus on SEA, paid social and display advertising, coordinating email activity where relevant. /li liManage and optimise the end-to-end digital acquisition journey, connecting campaign targeting, website engagement, contact requests, CRM handover and follow-up in collaboration with the relevant teams. /li liImplement and validate campaign and website tracking, including tagging, conversion events and reporting, working with analytics and technology colleagues. /li liMonitor campaign budgets and analyse performance across the journey, identifying drop-offs and opportunities to improve client conversion and acquisition efficiency. /li liCreate, publish and maintain website content and campaign landing pages directly in the enterprise CMS, including versions for different markets and languages. /li liSupport timely and accurate publication of regulatory, market-sensitive and client content, including financial results and media releases, following agreed approval processes. /li liSupport the transition from an SEO to a GEO marketing landscape by improving content and page structure as well as user journeys through website analytics, A/B testing and conversion optimisation. /li liCheck pages before publication for accuracy, functionality, brand consistency and required approvals. /li liCoordinate with a broad set of stakeholders reaching from marketing teams to agencies and technology specialists to deliver campaigns, website updates and smaller digital projects. /li liDevelop new marketing workflows, use relevant automation and AI tools, and adapt digital journeys to changing client behaviour. /li /ul h3What are we looking for? /h3 ul liAt least five years of relevant experience across digital marketing and web content management, with practical experience in both campaign execution and enterprise CMS publishing. /li liExperience in managing SEA and paid media campaigns, with a good understanding of targeting, budget management and performance measurement. /li liA strong analytical mindset, with the ability to interpret data, identify patterns and translate findings into practical improvements. /li liHands-on experience with campaign tagging, tag management, website analytics and conversion tracking, including validation of tracking accuracy and data quality. /li liExperience in optimising the full digital client journey, including landing pages and contact requests, with an understanding of CRM handover, follow-up and commercial outcomes. /li liA structured working style and strong attention to detail, especially when managing multiple content versions with a tight time to market. /li liStrong stakeholder and project coordination skills, with the ability to prioritise competing requests and work effectively across teams. /li liFluent in English and German. Additional languages are an advantage. /li liExperience with HTML/CSS/JavaScript, SQL or image-editing tools would be an advantage. /li liExperience in financial services or another regulated industry is a plus. /li /ul ul libWork location /b 8002 Zürich (ZH) /li libAdditional information on the place of work /b Baar from 2030 /li libWorkload /b 100% /li libEmployment start /b Immediately /li libEmployment duration /b Permanent /li /ul ul libQualification /b skilled /li libWork experience /b More than 3 years /li libEducation /b Master’s degree from a university or equivalent /li /ul ul libGerman /b Orally : Very good knowledge Written : Very good knowledge /li libEnglish /b Orally : Very good knowledge Written : Very good knowledge /li /ul ul libBy online /b Online form /li /ul #J-18808-Ljbffr