Channel Marketing Manager Europe (all genders)

Channel Marketing Manager Europe (all genders)

full-time | Marketing Communications & PR | Augsburg

Do you bring partners together and drive goals forward?
As part of our central marketing team, you will develop effective co-marketing strategies with our strategic partners across Europe. You will work closely with online/inbound marketing, product marketing, event management, and partner sales to ensure that integrated campaigns strengthen our brands and drive our international growth.

Do what you do best:

• STRENGTHEN PARTNERSYou develop and manage international co-marketing programs with distributors, system houses, and technology partners—from conception to implementation
• COORDINATE CAMPAIGNS You plan cross-channel campaigns together with internal teams – e.g., digital lead generation, content marketing, webinars, and events
• FORMULATE SOLUTIONS You develop target group-specific content and materials for partner campaigns that optimally present our solutions
• MEASURE PERFORMANCEYou analyze the customer journey from awareness to conversion and derive optimizations, taking regional characteristics into account
• GENERATE LEADSYou support partner sales with targeted marketing measures for lead generation and activation
• KEEP AN EYE ON THE BUDGET You are responsible for the partner marketing budget and work closely with the Head of Channel
• MAINTAIN RELATIONSHIPSYou build strong relationships with strategic partners and are regularly present at trade shows and partner events
• DESIGN ENABLEMENT Together with various teams, you create sales and marketing documents, newsletters, onboarding materials, and organize enablement sessions and webinars

What we appreciate about you:

• Degree in marketing, communications, economics, or a related field
• Several years of experience in international B2B marketing, ideally in the software or IT environment
• Experience working with sales partners, distributors, and alliances, as well as managing cross-functional teams
• In-depth knowledge of digital marketing strategies, content marketing, and event planning
• Strong communication and project management skills
• Very good written and spoken German and English, other languages an advantage
• Ideally experience in the distribution environment
• Team player with intercultural competence and a structured, solution-oriented way of working
• Mobility, flexibility, and a high willingness to travel

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