Finde einen Job 
Finde eine Ausbildung 
Top Arbeitgeber 
Top Universitäten 
Für Unternehmen Auf einen Blick
- Aufgaben: Design and execute marketing initiatives with Resellers to drive growth in DACH & CEE.
- Arbeitgeber: Join Barco, an international market leader focused on innovation and growth.
- Mitarbeitervorteile: Enjoy in-house training, a healthy work environment, and opportunities for professional development.
- Warum dieser Job: Be part of a dynamic team that values collaboration and creativity in channel marketing.
- Gewünschte Qualifikationen: 1+ year of channel marketing experience; fluent in English and German; project management skills.
- Andere Informationen: Willingness to travel up to 50% is required.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Company: Barco
Function
Barco is seeking an experienced, innovative, and results-driven Channel Marketing Manager to design and execute marketing initiatives with our Resellers in DACH & CEE that will drive growth through the channel.
Key Responsibilities
- Partner with Barco sales leaders, channel team, and marketing team to create a channel marketing strategy aligned with regional sales priorities.
- Work with Resellers to maximize the leverage of the MDF program by aligning plans and activities with Barco’s channel growth strategy.
- Lead and manage Reseller MDF budget and proposals: review of activities, support to plans’ implementation, proof of performance and claims.
- Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs and ROI.
- Partner with Channel Account Managers to plan and execute channel activities.
- Work with Barco across the organization to translate campaigns, programs, and product launches into channel marketing plans and actions.
- Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel.
- Work with channel partners and sales to understand the value proposition of Barco solutions and how they’re differentiated from other providers.
- Manage partner communication strategy and execution to keep the channel informed, enabled, and engaged.
Your Profile
- Minimum 1 year of channel marketing experience in the AV or IT industry.
- Able to work well independently and in a team environment, and interact with individuals at all levels in the organization.
- Ability to bring together key stakeholders to work together collaboratively in executing marketing activities.
- Marketing strategy, planning, and execution.
- Analytical and strategic skills in a strive to grow channel revenue and marketing database.
- Project management.
- Some graphic design and copywriting skills a plus.
- Fluently speak and write English and German – extra languages are a plus.
- You are willing to travel up to 50% of your time.
Let’s „wow“ you with
- A variety of in-house trainings at our Barco University so you can continuously grow & learn as a professional.
- A healthy working environment with interesting workshops and many more options as we care about your wellbeing.
- The opportunity to work for an international market leader where innovation matters.
#J-18808-Ljbffr
Channel Marketing Manager Arbeitgeber: BARCO
Kontaktperson:
BARCO HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Channel Marketing Manager
✨Tip Number 1
Familiarize yourself with Barco's products and solutions. Understanding the unique value propositions of Barco's offerings will help you effectively communicate and market them to resellers.
✨Tip Number 2
Network with professionals in the AV and IT industry. Attend relevant events or webinars to connect with potential colleagues and partners, which can give you insights into the channel marketing landscape.
✨Tip Number 3
Brush up on your project management skills. Being able to manage multiple marketing initiatives simultaneously is crucial for this role, so consider tools or methodologies that can help you stay organized.
✨Tip Number 4
Prepare to discuss your analytical skills during the interview. Be ready to share examples of how you've measured and improved marketing activities in previous roles, as this will demonstrate your ability to drive ROI.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Channel Marketing Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Channel Marketing Manager position at Barco. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant channel marketing experience in the AV or IT industry. Emphasize your project management skills, analytical abilities, and any experience you have with marketing strategies that drove growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for channel marketing and your understanding of Barco's business. Mention specific examples of how you've successfully executed marketing initiatives in the past and how you can contribute to Barco's goals.
Highlight Language Proficiency: Since fluency in English and German is required, make sure to clearly state your language skills in your application. If you speak additional languages, mention them as well to stand out.
Wie du dich auf ein Vorstellungsgespräch bei BARCO vorbereitest
✨Understand the Channel Marketing Landscape
Make sure you have a solid grasp of channel marketing, especially in the AV or IT industry. Be prepared to discuss your previous experiences and how they align with Barco's goals in the DACH & CEE regions.
✨Showcase Your Analytical Skills
Barco is looking for someone who can measure and analyze marketing activities. Be ready to share examples of how you've used data to drive improvements in past marketing programs and demonstrate your strategic thinking.
✨Highlight Collaboration Experience
Since the role involves working closely with sales leaders and channel partners, emphasize your ability to collaborate effectively. Share specific instances where you brought together stakeholders to achieve common marketing objectives.
✨Prepare for Language Proficiency
Fluency in English and German is crucial for this position. Practice discussing your experiences in both languages, and be ready to switch between them during the interview to showcase your proficiency.
