Market Manager - Bed Frame, Surface and Safe Patient Handling

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Here, you will find more than just a job—you will find purpose and pride.

• Location
• Remote (with regular domestic travel)
• Job Summary

We are seeking a highly experienced, commercially driven Marketing Manager with a strong background in medical devices and go-to-market execution, ideally within patient monitoring or acute care solutions.

In this role you operate as a business leader and sales partner for the bed frame, surface and safe patient handling segment of Baxter’s Care & Connectivity Solutions.

The ideal candidate will bring a blend of marketing expertise and sales acumen, and be responsible for developing and executing marketing strategies to drive business growth, defend market share, increase brand awareness, and enhance customer engagement.

Products

Bed frames, surfaces and safe patient handling.

Key Responsibilities

• Strategic Planning and Execution
• Develop and execute country marketing strategies to achieve business objectives, aligned with WEU marketing initiatives.
• Work alongside regional marketing and other in‑country functions to develop and execute product launch activities to support growth for direct and indirect markets.
• Act as a strategic partner to the sales organization.
• Collaborate with cluster Medical Affairs and the regional organization to continue the development of clear evidence supporting the clinical challenges the portfolio addresses.
• Ensure the product value propositions align with the wider Baxter connected care narrative around connected clinical and caregiver workflows.
• Conduct market research and analysis to identify trends, opportunities, and challenges in the domestic bed frame, safe and safe patient handling market.
• Collaborate with cross‑functional teams, including sales, Clinical Therapy, Connectivity Finance, Technical Service, Digital Service, and Customer Service, to ensure alignment and effective execution of marketing plans.
• Product Marketing
• Develop and execute product marketing plans for Connected Frames and Bed Platforms, including product launches, promotions, and campaigns.
• Create and manage product content, including product descriptions, datasheets, and case studies.
• Build and champion guided buying and selling stories, decision support to ensure the right solution is positioned for the right customer need.
• Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements.
• Support local tender/framework submissions to ensure responsible solutions are positioned in the best possible way, and to give customers a compliant route to purchase.
• Support key deals and customer negotiations, including pricing strategy for the responsible product portfolio.
• Work with event management on local in‑country congresses and activate Baxter‑held events for appropriate clinical and non‑clinical topics.
• Digital Marketing and E‑commerce
• Work with the digital function to develop and execute digital marketing strategies to drive sales growth and increase brand awareness within the country, including email marketing and lead nurturing.
• Content Marketing and Thought Leadership
• Develop and execute content marketing strategies to establish the company as a thought leader in the bed frame, surface and safe patient handling market.
• Content and evidence creation: whitepapers and e‑books.
• Webinars and video content.
• Case studies and customer success stories.
• Collaborate with the content team to ensure high‑quality, engaging content that resonates with target audiences.
• Analytics and Performance Measurement
• Develop and execute analytics and performance measurement strategies to track and optimize marketing efforts.
• Campaign tracking and attribution modelling.
• Customer journey mapping and analysis.
• ROI analysis and budget allocation.
• Power BI and SDFC reporting.
• Stakeholder Management
• Collaborate with cross‑functional teams, including sales, Clinical Therapy, Connectivity Finance, Technical Service, Digital Service, and Customer Service, to ensure alignment and effective execution of marketing plans.
• Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts.
• Represent the company at industry events and conferences, as required.

Requirements

• Bachelor’s degree in marketing, Business, or related field (preferred).
• Currently operating in a marketing position, focusing on medical devices.
• Experience in the hospital bed or pressure area care market, including total bed management / managed equipment services.
• Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness in direct and indirect markets.
• Strong understanding of the UK and Ireland healthcare market/systems.
• Strong experience in NHS procurement processes and purchasing frameworks.
• Ability to position solutions in value‑based procurement environments.
• Excellent communication, project management, and analytical skills.
• Ability to work independently and collaboratively as part of a country and regional team.
• Preferred Qualifications
• Degree in Marketing, Business, or related field.
• Experience in the healthcare industry or a related field.
• Demonstrated experience working closely with sales teams or prior experience in a commercial/sales role.
• Familiarity with marketing automation tools and CRM systems.
• Experience with e‑commerce platform management and optimization.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work with a global leader in the healthcare industry.
• Collaborative and dynamic work environment.
• Professional development and growth opportunities.
• Flexible work arrangements, including remote work options.
• Equal Employment Opportunity

Baxter is an equal opportunity employer.

Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status, or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information.

To learn how you can protect yourself, review our recruitment fraud notice.

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