Licensing & Consumer Products Executive

JOB DETAILS

• Role: Licensing and Consumer Products Executive
• Contract Type: Permanent, Full-time
• Location: Tokyo, Japan
• Working Rights: Candidates must possess full working rights in Japan.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

To deliver commercial results for the BBC Studios Asia business through managing day-to-day relationships with licensing agents and licensees for consumer products (e.g. toys, publishing, merchandise). Build the BBC Studios brands across the Asia Region with a focus on BBC brands including Bluey. This role is based in Tokyo.

YOUR KEY RESPONSIBILITIES AND IMPACT

Licensing and Consumer Products Commercial Activities in Japan

• Work with the Brands & Licensing Team in Asia to maintain relationships with licensing agents and licensees.
• Support manager to deliver brands and licensing plans on time and on budget.
• Keep accurate and updated forecasts for each licensee, maintain sales and retail listings for ongoing deals.
• Work closely with the relevant teams in Content and/or Brands to ensure timely delivery of information and assets to support specific commercial initiatives.
• Facilitate internal approvals for product design, development activities and go-to-market strategy for multiple brands and licensed product categories.

Business Growth

• Assist with undertaking market, competitive and customer research and analysis to develop recommendations for new opportunities.
• Collate projections and feedback from the business to support decision making.
• Manage the approval process for deals and new opportunities ensuring understanding of timelines are shared and deadlines are achieved.
• Work closely with stakeholders at necessary points to ensure they are aligned with activity and roll-out plans.

Building the BBC Studios Brands

• Work closely with the Marketing team in Tokyo to maintain an aligned market strategy and assist with delivering Regional 360° marketing campaigns for Brands.
• Manage agent and licensee queries regarding asset requests.
• Assist with the development and execution of B2B and B2C events to support the consumer products business.
• Oversee creation of suitable sales support materials and brand presentations as required.
• Attend trade fairs, presentations and industry events as necessary.

JOB IMPACT

• Decision making: Role requires the ability to work independently and proactively deliver against commercial objectives.
• Scope: This role will support their manager to deliver objectives. They will work in a complex environment and will need to manage multiple stakeholders in Asia and globally.
• Strategic impact/Influence: Supports manager to deliver licensing and consumer products revenue and marketing activity.
• Reporting structure: Part of the Brands & Marketing team reporting to Senior Brands & Marketing Manager Asia for licensing activity, and a dotted line into Head of Marketing Japan to support the marketing activity.

YOUR SKILLS AND EXPERIENCE

• Communication and analytical skills required.
• Ability to effectively and tactfully deal with diverse staff at all levels in Asia, the UK and global teams.
• Ability to work independently as well as in a team environment.
• Influencing others, particularly those in other countries.
• Self-starter with the ability to see projects through to completion, problem solve, and multi-task under time constraints.
• 3-5 years experience in a commercial environment.
• Prior experience in character licensing is desirable, but not mandatory.
• Track record of working with local or world-class brands.
• Marketing and brand strategy experience an advantage.
• Proficient in spoken and written Japanese and English.