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- Aufgaben: Lead global marketing initiatives for pharmacy automation products and drive commercial excellence.
- Arbeitgeber: BD is a leading global medical technology company focused on advancing health.
- Mitarbeitervorteile: Enjoy a hybrid work model with flexibility to work remotely on Fridays.
- Warum dieser Job: Join a dynamic team that values creativity and innovation in healthcare solutions.
- Gewünschte Qualifikationen: Bachelor’s degree and 4+ years in medical device marketing or product management required.
- Andere Informationen: Opportunity to travel internationally and collaborate with diverse teams.
Das voraussichtliche Gehalt liegt zwischen 58200 - 100000 € pro Jahr.
Job Description Summary
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
BD Parata’s Global Platform team is seeking a Global Marketing Manager to develop & execute Commercial Excellence initiatives across the Parata Core portfolio. Parata is a market-leading, high-growth, strategic business on the Pharmacy Automation platform. BD Parata offers automation hardware, software and end-to-end central fill solutions that enable clinical, operational and financial improvements in Pharmacies across the world.
This experienced, results-driven individual will work alongside the Associate Director, Commercial Excellence, Global Industry Leader – Adherence Packaging and Global Product Team to drive global commercial execution of the product strategies for the Vial, Blister, Pouch & Inspection portfolios. This person will partner closely with the Regional Marketing teams to execute commercial excellence initiatives to achieve near-term and long-term business objectives and organizational plans, while evaluating opportunities for geographic expansion into new markets.
This global marketer will support several key cross-portfolio initiatives, including the launch of enhanced portfolio segmentation, positioning and messaging across Health Systems, Long-Term Care & Retail customer markets. In addition, this role will lead several product-specific initiatives within the Pouch portfolio to drive growth in US, Canada & Europe. This individual will play a critical role in driving adoption of adherence packaging through strategic market shaping & market development initiatives.
This role provides flexibility to work on site 4 days weekly and remotely Friday on a weekly basis.
RESPONSIBILITIES
- Support global commercial strategy to ensure achievement of budgets, ASR plans, and longer-term sustainable growth in all customer segments (Health Systems, LTC, Retail & Strategic Accounts)
- Establish in-depth knowledge of Inpatient & Outpatient Pharmacy markets & competitive landscape, including customer needs, market trends, clinical guidelines, reimbursement & competitive activity.
- Support portfolio segmentation, positioning & messaging across segments; ensure consistent brand strategy is applied across global markets
- Support global pricing strategy refresh, including alternative acquisition models
- Develop claims, collateral & toolkits for Rowa Dose; partner with Product Manager to execute upcoming launches of product enhancements & new features
- Lead development of global marketing plan for pouch & inspection portfolios
- Oversee development of global market model for pouch portfolio to inform future geographic expansion opportunities
- Support strategic global pouch project, including portfolio simplification & expansion of consumable revenue
- Evaluate market shaping & market development opportunities for adherence packaging, including recommended prioritized markets & tactical plans
- Effectively partner and collaborate with Associate Director Commercial Excellence, Global Product Managers, Regional Marketing, Medical Affairs, R&D, ISC, Regulatory Affairs and Quality to ensure appropriate inputs into portfolio and marketing strategy.
QUALIFICATIONS
- Bachelor’s degree required
- 4+ years experience in medical device marketing, product management, regional marketing or new product development (prior product launch experience highly preferred)
- Strong work ethic, self-motivation and resourcefulness
- Demonstrated ability to develop and implement commercial strategies and drive successful execution to meet business objectives
- Demonstrated track record of achieving results working across dynamic teams, complex business environments and matrix organizations
- Strong analytical skills, with the ability to distill data into a succinct, simple story to influence the organization
- Exceptional communication skills (written & presentation)
- Ability to travel regularly to Durham, NC, Kelberg Germany and Global Customers (up to 20% of the time)
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Salary Range Information
$97,200.00 – $160,300.00 USD Annual
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Global Marketing Manager, Parata (hybrid) Arbeitgeber: BD
Kontaktperson:
BD HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Global Marketing Manager, Parata (hybrid)
✨Tip Number 1
Familiarize yourself with the latest trends in pharmacy automation and adherence packaging. Understanding the competitive landscape and customer needs will help you speak confidently about how you can contribute to BD Parata's goals.
✨Tip Number 2
Network with professionals in the medical device marketing field, especially those who have experience in global marketing roles. Engaging with industry experts can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your previous experiences with product launches and commercial strategies. Highlight specific examples where you successfully drove results in dynamic team environments, as this aligns with the role's requirements.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to influence marketing strategies in the past. This will demonstrate your ability to distill complex information into actionable insights, which is crucial for this position.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Global Marketing Manager, Parata (hybrid)
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Global Marketing Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in medical device marketing, product management, or new product development. Use specific examples that demonstrate your ability to develop and implement commercial strategies.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the healthcare industry and your understanding of BD's mission. Mention specific initiatives or projects you have led that relate to the role.
Showcase Communication Skills: Since exceptional communication skills are emphasized in the job description, ensure that your application materials are well-written and free of errors. Consider including examples of presentations or reports you've created that had a significant impact.
Wie du dich auf ein Vorstellungsgespräch bei BD vorbereitest
✨Understand the Market Landscape
Before your interview, make sure to research the Inpatient and Outpatient Pharmacy markets. Familiarize yourself with current trends, customer needs, and competitive activities. This knowledge will help you demonstrate your understanding of the industry and how it relates to BD Parata's products.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you've developed and implemented commercial strategies in your previous roles. Highlight specific examples where your strategic thinking led to successful product launches or market expansions, as this aligns with the responsibilities of the Global Marketing Manager position.
✨Communicate Effectively
Exceptional communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely, especially when discussing complex ideas. Consider preparing a brief presentation on a relevant topic to showcase your ability to convey information effectively.
✨Demonstrate Collaboration Skills
This position requires working closely with various teams, including Regional Marketing and Product Managers. Be ready to share examples of how you've successfully collaborated across different departments in the past, emphasizing your ability to work in dynamic and matrixed environments.
