Your mission
You own and scale our CRM ecosystem as a core revenue driver across multiple international markets. You combine strategic thinking with hands-on execution and turn CRM into a predictable growth engine across the full customer lifecycle.
- You own the CRM strategy and execution across Email and WhatsApp
- You drive revenue, retention, and CLV across multiple markets
- You build and optimize campaigns, lifecycle flows, and automations end-to-end (e.g. Welcome, Post-Purchase, Reactivation)
- You manage multi-market setups, including localization, segmentation, and market-specific communication
- You work across a multi-product portfolio, ensuring the right product, message, and timing per audience
- You build advanced segmentation and automation logic directly in Klaviyo (or similar tools)
- You continuously test, analyze, and optimize using A/B testing, cohorts, CLV, and revenue-based metrics
Your profile
- 4–6+ years CRM / lifecycle experience in D2C or e-commerce
- Proven track record of owning CRM revenue, retention, or CLV
- Experience managing CRM across multiple international markets
- Hands-on experience building flows, segmentation, and automations
- Strong analytical skills with experience in cohort and CLV analysis
- Daily use of tools like Klaviyo, Klar, or WhatsApp tools (e.g. Charles)
- Experience with multi-product and ideally subscription-based models
- Native-level German, fluent English, plus an additional language
Why us?
- Join a fast-growing D2C brand with real impact and strong growth ambition
- Take on a role with true ownership and direct influence on revenue
- Be part of a company that stands for empowerment, fun, and sustainable growth
- Benefit from a steep learning curve and clear development opportunities
- Work in a beautiful office in the heart of Munich
- Enjoy great perks (free coffee, breakfast, snacks, and regular team events)
- Choose your preferred laptop and setup
- Access corporate benefits (e.g. Germany ticket or Wellpass)
- Get free Bears with Benefits products — of your choice
- Experience flat hierarchies, fast decisions, and an ambitious team with open feedback culture
About us
Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance.
With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.
Head/ Team Lead Retention & Lifecycle Management (m/w/d) Arbeitgeber: BEARS WITH BENEFITS®
Bears with Benefits ist ein hervorragender Arbeitgeber, der dir die Möglichkeit bietet, in einem dynamischen und schnell wachsenden Team in München zu arbeiten. Mit flachen Hierarchien und einer offenen Feedbackkultur fördern wir deine persönliche und berufliche Entwicklung, während du aktiv an der Gestaltung unserer Marketingstrategien mitwirken kannst. Unsere Unternehmenskultur ist geprägt von Teamgeist und einem starken Fokus auf Diversität und Inklusion, was uns zu einem attraktiven Arbeitsplatz für kreative Köpfe macht.
