Technical Campaign Manager - Digital Consumer Experience (all genders)

Technical Campaign Manager – Digital Consumer Experience (all genders)

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At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

The Technical Campaign Manager in the dCRM Hub is responsible for the development, implementation, and optimization of digital campaigns across multiple platforms, including Salesforce Marketing Cloud and Service Cloud, as well as the brand websites. This role requires technical expertise to create seamless and personalized digital experiences that enhance customer experience and support business objectives, within the general Beiersdorf context.

Key Responsibilities:

• Campaign Development and Implementation: Plan, design, and execute digital marketing campaigns while serving as the central contact point for Business Campaign Managers and integrating campaigns across dCX platforms (CRM, Website)
• Technical Integration: Ensure technical integration between platforms and collaborate with IT teams to set up required campaign features
• Data Analysis and Managemet: Analyze campaign data to optimize performance while ensuring compliance with privacy and cybersecurity guidelines
• Customer Experience Optimization: Personalize and optimize campaigns to enhance customer experience, with a focus on automating setups and creating innovative consumer experiences
• Collaboration and Communication: Collaborate with stakeholders and communicate campaign results and insights to management and relevant stakeholders
• Stakeholder Management: Build and maintain strong relationships with stakeholders, ensuring their needs are met and actively involving them in the campaign development process
• Presentation Skills: Prepare and deliver clear, convincing presentations for various audiences
• Translation of Business Requirements: Translate business requirements into technical user stories and work closely with development teams to ensure solutions meet business needs
• Understanding of Digital Marketing Processes: Applying best practices for planning and executing effective digital marketing campaigns
• Innovation Mindset: Develop innovative digital marketing consumer journeys across platforms by identifying and implementing new technologies and methods

Your Profile

• Bachelor’s degree in Marketing, Computer Science or another related field or a specialized IT training with severa years of professional experience required
• At least 3-5 years of experience managing digital campaigns, preferably with Salesforce Marketing Cloud and Service Cloud
• Experience with campaign management tools, data analysis, and web technologies
• Understanding of the technical aspects of CRM systems and digital marketing
• Strong analytical skills, problem-solving ability, attention to detail and an innovative mind set
• Excellent written and verbal communication skills in German and English
• Proven experience in dealing with various stakeholders and maintaining these relationships.
• Ability to create and deliver presentations that clearly and convincingly convey complex information.
• Ability to translate business requirements into technical requirements and collaborate effectively with different teams

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.

Have a look at our benefits: What we offer – Our Benefits | Beiersdorf

Job Details

Contract Type:
Unlimited / Full-Time

Country / City:
Germany / Hamburg

Company:
Beiersdorf Shared Services

Job ID:
16049

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Jasmin Quellmann and her team, responsible for developing digital content for Beiersdorf’s products, are not only contributing to digitalization at Beiersdorf with a new fully automated Packshot Creator, but also setting a new benchmark for visual digital content in the industry.
Digitalization
5/17/2021

Our Benefits

Employee Discounts

Flexible Working Hours

competetive Pension Scheme

Development Programs

High Retention Rate

Networking Events

Health Program

Located in the heart of City

Public Transportation Allowance

Sports and Leisure Activities

International Working Opportunities

Attractive Remuneration

Mobile Phone

Option to work from home

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Facts & Figures

• About Us
• Milestones
• Investor Relations
• Financial Calendar 2024
• Financial Reports & Presentations

Our brands

• NIVEA
• Eucerin
• Hansaplast
• La Prairie
• Chantecaille

Contact & Services

• FAQ
• Contact
• Cookie Settings
• Privacy Policy
• Conditions of Use
• Sitemap
• Advisory: Social Media Fraud

Follow us

Beiersdorf Global

Facts & Figures

• About Us
• Financial Calendar 2024
• Investor Relations
• Milestones

Our brands

• NIVEA
• Eucerin
• La Prairie
• Hansaplast

Contact & Services

• FAQ
• Contact
• Cookie Settings
• Privacy Policy
• Conditions of Use
• Sitemap

Follow us

Beiersdorf Global